School of Economics and Administrative Sciences \ Business Administration
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
An introductory course that introduces business administration with relevant concepts, starting from its environment and the basic functions it fulfills.
Textbook and / or References
1. (2016). Exploring Business. University of Minnesota Libraries Publishing (ISBN 13: 9781946135094) (https://open.umn.edu/opentextbooks/textbooks/15).
2. Tuncer, D.; Ayhan, D. Y.; Varoğlu, D. ve Ilgaz Sümer, S. (2023). Genel İşletmecilik Bilgileri, 12. baskı. Siyasal Bilgiler Kitabevi, Ankara. (ISBN: 978-975-6325-66-7).
To introduce the internal and external environmental elements that constitute the business, and the types of businesses,
To introduce business in a global and digital environment,
To define the management process through four basic functions - planning, organizing, directing and controlling,
To introduce the basic functions of businesses (human resources management, marketing, operations management and finance).
1. Can analyze the business in terms of internal and external environmental elements.
2. Can explain the ways in which business is done comparatively, including entrepreneurship.
3. Can explain international business and its impact on local businesses at a basic level.
4. Can explain managerial roles, skills and the four basic functions of management (planning-organizing-leading-supervising).
5. Can explain the basic functions of a business - human resources management, marketing, production and finance.
6. Can explain the ways in which business is done in a digital environment.
Week 1: Introduction to the Course and Fundamental Concepts of Business
Week 2: Ethics and Corporate Social Responsibility
Week 3: International Business
Week 4: Business Structures – Classification by Scale and Legal Form
Week 5: Entrepreneurship (Requirements and Challenges of Starting a Business)
Week 6: Managers and the First Two Key Management Functions (Planning & Organizing)
Week 7: The Last Two Key Management Functions (Leading & Controlling)
Week 8: Human Resource Management
Week 9: Marketing
Week 10: Operations Management
Week 11: Accounting and Finance
Week 12: Business in the Digital Environment
Tentative Assesment Methods
• Midterm 1 35 %
• Midterm 2 25 %
• Final 40 %
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