İŞL346

School of Economics and Administrative Sciences \ Business Administration

3

6

Elective

Turkish

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Business Administration Bachelor's Degree Program

This course addresses the power of innovation to restructure business models and transform markets from a strategic perspective. With the transition to the knowledge economy and increasing competition, businesses are moving away from traditional strategies and are driven to develop innovative solutions that create added value. Within the scope of the course, it will be examined how innovation can be transformed into a sustainable competitive advantage not only through product or technology development but also with a holistic business model approach; and how it can be supported by R&D integration, organizational structure, and management philosophy.

1. Tidd, J., & Bessant, J. (2020). Managing innovation: Integrating technological, market and organizational change (7th ed.). John Wiley & Sons.
2. Trott, P. (2020). Innovation management and new product development (7th ed.). Pearson Education Limited.

The aim of this course isto convey that innovation is not just about technology development but a holistic process that transforms business models to provide strategic advantages to companies. The aim is to equip students with the ability to evaluate the role of innovation in the knowledge-based global competitive environment, its potential to create added value, and how it can be integrated into business processes with a strategic perspective in line with sustainable growth objectives.

1. Can analyze the relationship between innovation and business model design and strategic management processes.
2. Can evaluate the ways businesses can achieve sustainable competitive advantage in the knowledge-based economy.
3. Can understand that innovation is not only product and technology development, but also a holistic approach that creates added value.
4. Can explain how R&D, organizational structure and management styles can be integrated with innovation processes.
5. Can develop strategic suggestions by analyzing innovative business models through real-world examples and effectively convey them in a presentation.

Week 1: Introduction to the Course and the Importance of Innovation
Week 2: Types of Innovation and Innovation Management
Week 3: Creating an Innovative Company
Week 4: Developing an Innovation Strategy
Week 5: Strategic Alliances and Network Organization
Week 6: New Product Development Process
Week 7: Intellectual Property Management
Week 8: Innovation Measurement and Financing
Week 9: Innovation Measurement and Financing
Week 10: National Innovation Systems
Week 11: Student Presentations
Week 12: Student Presentations

• Midterm 20 %
• Final 25 %
• Homework 20 %
• Project 35 %