Within the scope of this course, the concepts of chaos and crisis as the realities of the new world are examined and the effects and solutions of risks on both the political economy and organisational context as well as on social structures are evaluated.
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Halkla İlişkileri Yeniden Düşünmek”, Halkla İlişkilerin KAZANCI, Ed. Melike A. Yamanoğlu, Pınar Özdemir, Ankara: De Ki Yayınları.
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6. Bauman, Zygmunt (2001), Modernlik ve Müphemlik, İstanbul: Ayrıntı Yayınları.
7. Beck, Ulrich (2011), Risk Toplumu: Başka Bir Modernliğe Doğru, Çev. Kazım Özdoğan, İstanbul: İthaki Yayınları
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To define the concepts of chaos and crisis and to determine the correct place of these concepts in today's world,
To define the risks and uncertainties awaiting organisations within the framework of developing information technologies and globalisation,
Identifying problems and developing solutions through possible chaos and crisis scenarios,
To determine the road maps that organisational structures should follow in the ‘new world order’ shaped around risks and uncertainties.
Week 1: Fundamentals of chaos and crisis
Week 2: Main features of the new world
Week 3: From normality to turbulence: Conceptualising the risk society
Week 4: Chaos and management failures
Week 5: Chaos Models: Management of weaknesses and Opportunities
Design of Management Systems for a Resilient Company
Week 6: Philosophy of science and new science paradigm
Week 7: Marketing strategies for durable companies
Week 8: Growing up in an age of turbulence
Week 9: Digital marketing in the age of turbulence
Week 10: Digital marketing in an era of turbulence
Week 11: Big data and main usage areas
Week 12: Project presentations