EÜT215

School of Architecture and Design \ Industrial Design

3

6

Compulsory

Turkish

-

Industrial Design Undergraduate Program

This course focuses on creating product promotional visuals and presentations using two-dimensional design software in a computer environment.

Becer, E. (2006). İletişim ve grafik tasarım. Dost Kitabevi Yayınları.
Golombisky, K., & Hagen, R. (2017). White space is not your enemy: A beginner's guide to communicating visually through graphic, web & multimedia design. 3rd Ed. Taylor & Francis.
Lupton, E., & Phillips, J. C. (2015). Graphic Design: The New Basics. 2nd Ed. Princeton Architectural Press.
Poulin, R. (2011) The Language of Graphic Design: An illustrated handbook for understanding fundamental design principles. Rockport Publishers, Inc.

Course Description: The course is based on communication and visual communication methods. Through practical work, the course supports the students' development in presentation techniques. Throughout the course, students will be introduced to different software tools and will be encouraged to express themselves in two-dimensional design environments via hands-on exercises.

1. Can express ideas in two and three dimensions in line with basic design and visual hierarchy principles.
2. Can carry out projects both by collaborating within a team and by working independently.
3. Can express ideas effectively in written, verbal and visual forms and improve professional communication skills.

Week 1: Introduction to the course and basic concepts. Guest speaker presentation: Communication presentation. Assignment 1: Submit a one-page summary of the key points from the guest speaker's presentation (5 pt).
Week 2: Research groups for two-dimensional design environments.
Week 3: Presentations by the two-dimensional design environment research groups (10 pt).
Week 4: Introduction to visual communication: Student presentations (15 pt).
Week 5: Introduction to visual communication: Student presentations.
Week 6: Introduction to visual communication: Student presentations.
Week 7: Introduction to visual communication: Student presentations.
Week 8: Introduction to visual communication: Student presentations.
Week 9: Introduction to visual communication: Student presentations.
Week 10: Introduction to visual communication: Student presentations.
Week 11: Last week of class (No class)
Week 12: Final project submission.

• Participation and in-class exercises 10 %
• Written presentation assignment 5 %
• Visual presentation assignment 25 %
• Student presentation 25 %
• Final project 35 %