EÜT215

School of Architecture and Design \ Industrial Design

3

6

Compulsory

Turkish

-

Industrial Design Undergraduate Program

This course focuses on creating product promotional visuals and presentations using two-dimensional design software in a computer environment.

Becer, E. (2006). İletişim ve grafik tasarım. Dost Kitabevi Yayınları.
Golombisky, K., & Hagen, R. (2017). White space is not your enemy: A beginner's guide to communicating visually through graphic, web & multimedia design. 3rd Ed. Taylor & Francis.
Lupton, E., & Phillips, J. C. (2015). Graphic Design: The New Basics. 2nd Ed. Princeton Architectural Press.
Poulin, R. (2011) The Language of Graphic Design: An illustrated handbook for understanding fundamental design principles. Rockport Publishers, Inc.

Course Description: The course is based on communication and visual communication methods. Through practical work, the course supports the students' development in presentation techniques. Throughout the course, students will be introduced to different software tools and will be encouraged to express themselves in two-dimensional design environments via hands-on exercises.

1. By the end of the course, a student who passes successfully will be able to present comfortably to an audience. The presentation prepared using two-dimensional design tools will be clear and include all the visual elements required for an effective presentation. Students will be able to use communication and visual communication principles effectively and express their ideas and projects within two-dimensional design environments.

1. Week: Introduction to the course and basic concepts. Guest speaker presentation: Communication presentation. Assignment 1: Submit a one-page summary of the key points from the guest speaker's presentation (5 pt).
2. Week: Research groups for two-dimensional design environments.
Photoshop (2 groups, 8 people)
Illustrator (2 groups, 8 people)
Figma (2 groups, 8 people)
Miro (1 group, 4 people)
Canva (1 group, 4 people)
Powerpoint (1 group, 4 people)
Google Slides (1 group, 4 people)
Prezi (1 group, 4 people)
Class activity.
3. Week: Presentations by the two-dimensional design environment research groups (10 pt).
4. Week: Introduction to visual communication: Student presentations (15 pt).
What is Design? Making visuals & type play nice in space
Formstorming
Layout Sins
5. Week: Introduction to visual communication: Student presentations.
Point, Line, Shape, Form, Light, Color
Assignment 2: Album cover (5 pt)
6. Week: Introduction to visual communication: Student presentations.
Texture, Scale, Movement, Space, Balance
Class assignment evaluation (Assignment 2: Album cover)
Assignment 3: Tourist brochure (5 pt)
7. Week: Introduction to visual communication: Student presentations.
Symmetry, Asymmetry, Expression, Abstraction, Tone
Class assignment evaluation (Assignment 3: Tourist brochure)
Assignment 4: Magazine cover (5 pt)
8. Week: Introduction to visual communication: Student presentations.
Contrast, Figure-Ground, Frame, Proportion, Image
Class assignment evaluation (Assignment 4: Magazine cover)
Assignment 5: Product poster (5 pt)
9. Week: Introduction to visual communication: Student presentations.
Pattern, Typography, Grid
Storyboarding
Class assignment evaluation (Assignment 5: Product poster)
Assignment 6: Storyboard (5 pt)
10. Week: Introduction to visual communication: Student presentations.
Infographics
Fit to Print
Class assignment evaluation (Assignment 6: Storyboard)
Announcement of the final project (35 pt)
11. Week: Last week of class (No class)
12. Week: Final project submission.