EÜT331

School of Architecture and Design \ Industrial Design

3

6

Compulsory

Turkish

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Industrial Design Undergraduate Program

This course covers the studies conducted to gather information about potential users of a product. In user-centered product design, the design is made considering the needs of potential users. User research involves methods used to ensure that design is based on real data regarding potential users. In the User Research course, techniques that allow obtaining information about individuals (users) who are targeted to use a product or service for a period of time are emphasized.

Babbie, E. (2001). The Practice of Social Research, Wadsworth
Tullis, T., Albert, B. (2008). Measuring The User Experience, Morgan Kaufmann
Kuniavsky, Mike. (2003). Observing The User Experience: A Practitioner’s Guide To User Research, Morgan Kaufman

• Discuss the critical role of the user concept and user research in the design process
• Introduce the fundamental knowledge, methodological approaches, and techniques in user research
• Discuss how the results of user research are reflected in the design process
• Gain practical experience through user research applications
• Introduce new approaches and techniques in the field

1. By planning and analyzing the research methods needed in the design process, can use the results obtained in their projects.
2. Can identify the user's needs and expectations, analyze them, and design user-centered interactions and experiences by adopting a human-centered design approach,

Week 1: Introduction to the concept of the user, the importance of user research
Week 2: What is research? Basic approaches
Week 3: User-centered techniques, interaction-focused techniques, generative and summative techniques
Week 4: Interview, survey, focus group techniques
Week 5: Contextual research
Week 6: Card sorting, reverse card sorting techniques
Week 7: Usability testing
Week 8: Project Interview Design
Week 9: Case study and introduction to the final project
Week 10: Final project – Usability Test (application selection and scenarios)
Week 11: Final project (test procedure)
Week 12: Final project (preliminary results)

• Research Design 15 %
• Research and Issues 15 %
• Quizzes 3 30 %
• Final Project – Usability Test 40 %