EÜT331

School of Architecture and Design \ Industrial Design

3

6

Compulsory

Turkish

-

Industrial Design Undergraduate Program

This course covers the studies conducted to gather information about potential users of a product. In user-centered product design, the design is made considering the needs of potential users. User research involves methods used to ensure that design is based on real data regarding potential users. In the User Research course, techniques that allow obtaining information about individuals (users) who are targeted to use a product or service for a period of time are emphasized.

Babbie, E. (2001). The Practice of Social Research, Wadsworth
Tullis, T., Albert, B. (2008). Measuring The User Experience, Morgan Kaufmann
Kuniavsky, Mike. (2003). Observing The User Experience: A Practitioner’s Guide To User Research, Morgan Kaufman

Students who successfully complete this course are expected to:
• Have fundamental knowledge in the field of user research;
• Gain practical experience in processes such as formulating research questions, selecting techniques, designing applications, conducting research, and analyzing results;
• Develop the ability to select appropriate techniques and apply them effectively for different design problems.

1. Have basic knowledge in the field of user research;
2. Have hands-on experience with processes such as formulating research questions, selecting techniques, designing applications, conducting research, and analyzing results;
3. Acquire the skills to select and apply appropriate techniques for different design problems.

1.Week: Introduction to the concept of the user, the importance of user research
2.Week: What is research? Basic approaches
3.Week: User-centered techniques, interaction-focused techniques, generative and summative techniques
4.Week: Interview, survey, focus group techniques
5.Week: Contextual research
6.Week: Card sorting, reverse card sorting techniques
7.Week: Usability testing
8.Week: Project Interview Design
9.Week: Case study and introduction to the final project
10.Week: Final project – Usability Test (application selection and scenarios)
11.Week: Final project (test procedure)
12.Week: Final project (preliminary results)