School of Architecture and Design \ Visual Communication Design
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
Visual Communication Design
In this course, fundamental design principles and elements (such as color, texture, and form) are comprehensively covered. Topics include color theory (CMYK color wheel, color illumination–darkening–fading), two- and three-dimensional design applications (3D form studies using paper and different materials, photography), composition design, abstraction, and the use of digital tools (such as Illustrator). Through observation, research, and visually focused activities, students enhance both their technical and artistic skills. With project-based assignments, they practice the use of light, shadow, and color, reinforcing their knowledge while creating original design experiments.
Textbook and / or References
1. Josef Albers – Interaction of Color
2. Marc Taro Holmes – Sketching the Basics: One-Point, Two-Point, and Three-Point Perspective
3. David Airey – Logo Design Love: A Guide to Creating Iconic Brand Identities
The Basic Design II course aims to advance students' visual perception, creativity, and design problem-solving skills. Throughout this process, conceptual thinking abilities based on research and observation are developed, enabling students to consciously use color, form, and composition to produce original and aesthetic solutions. Additionally, the course seeks to build a solid foundation in visual communication and design principles, enhance artistic sensitivity, and provide the necessary experience for both industry and academic applications.
1. Applies fundamental design principles to manually create harmony between color, texture, and form.
2. Utilizes color theory knowledge in manual applications to develop effective compositions.
3. Expresses the structural characteristics of three-dimensional shapes using fundamental line and form knowledge.
4. Advances the abstraction of geometric and organic forms through hand-drawing techniques.
5. Produces dynamic compositions that emphasize the volumetric properties of objects using color and light effects.
6. Uses various materials and textures to concretize three-dimensionality in manual works.
7. Transforms abstract ideas into unique visual expressions using drawing and painting techniques.
8. Establishes a balance between form and color manually by applying fundamental design principles.
9. Enhances depth and volume perception through color combinations and three-dimensional perspective applications.
10. Merges aesthetics and functionality to develop original design solutions in projects.
11. Adopts abstraction as a foundation, creating innovative approaches that reinterpret ordinary objects.
12. Analyzes the relationship between color, form, and three-dimensional elements in manual design projects, generating new forms of expression.
Week 1: Presentation: Color and Dimension in Basic Design
Week 2: Basic Color
Week 3: Color Gradient
Week 4: Color Gradient
Week 5: Three-dimensional Form
Week 6: Three-dimensional Composition
Week 7: Three-dimensional Composition
Week 8: Three-dimensional Construction
Week 9: Construtcion Photograph & Vector Drawing
Week 10: Construtcion Photograph & Vector Drawing
Week 11: Abstraction and Logo Design
Week 12: Abstraction and Logo Design
Tentative Assesment Methods
• Midterm Assessment Project: 50 %
• Final Project: 50 %
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