GİT106

School of Architecture and Design \ Visual Communication Design

2

4

Compulsory

Turkish

-

Visual Communication Design

Providing information on the concepts of communication, visual communication, design, communication design, and visual communication design. Introducing the various fields covered by visual communication design, along with professional insights into the discipline, including key areas such as graphic design, advertising, copywriting, photography, and illustration. The course will also introduce important designers, graphic designers, advertisers, copywriters, photographers, and illustrators working in the field. Additionally, students will be provided with useful reference materials, including books, articles, periodicals, and online resources such as font libraries, color matchers, photography websites, portfolio platforms, advertising archives, design networks, and award-winning designs. The course will also cover contemporary approaches and applications in the field of visual communication design.

Aybay, Cihan.(2017), "Bilgilendirme tasarımında disiplinlerarası tasarım işbirliği ve grafik tasarımın bu işbirliğindeki yeri." The Turkish Online Journal of Design, Art and Communication–TOJDAC, Haziran 7.3: 454-462.
Becer, Emre (2015). İletişim ve Grafik Tasarım. Dost Kitabevi Yayınları.
Berger, John (1999). Görme Biçimleri, Çev. Yurdanur Salman, İstanbul: Metis Yayıncılık.
Civcir, Esma, Temel Tasarım ve Tasarım İlkeleri, Akademisyen Kitabevi
Güngör, Nazife. İletişime Giriş. Siyasal Kitabevi, 2011.
Özsoy, Vedat & Ayaydın, Abdullah, Görsel Tasarım Öğe ve İlkeleri (20216), Pegem Akademi
Tasçıoglu, Melike (2016) The Gestalt of Book Design.
Uçar, Tevfik Fikret (2019), Görsel İletişim ve Grafik Tasarım, İnkılap Kitabevi
Yarman, Es Kibele, “Tasarım Üzerine Skeptik Saltolar Photoshop Tasarıma Karşı”,
https://manifold.press/photoshop-tasarima-karsi
Chermayeff & Geismar Son 50 yılın Amblem, Logo ve Tasarımları, Pera Müzesi Yayını
Sibel Onursoy, Görsel İletişim ve İmge, Pegem Akademi
Umut Tümay Aslan, Görsel Olanı Okumak: Eleştirel Görsel Okur-Yazarlık, İletişim Araştırmaları
“İletişim tasarımı, güzel bir afişten çok daha fazlasıdır”,
http://gmk.org.tr/uploads/news/file-1458588873674562719.pdf
“Icograda 2011 Tasarım Eğitimi Manifestosu”,
http://gmk.org.tr/uploads/news/file-14572083921475065665.pdf

ONLINE RESOURCES (You can select successful and unsuccessful designs from here. Additionally, you can find various examples by taking photos from your daily life.)
https://www.behance.net/ (PORTFOLYO)
https://dribbble.com/ (PORTFOLYO)
https://www.awwwards.com/websites/
https://www.deviantart.com
https://www.pinterest.com/
https://www.creativeboom.com/
https://www.itsnicethat.com/

*GENERAL RESOURCES YOU CAN BENEFIT FROM IN VARIOUS DISCIPLINES OF THE VISUAL COMMUNICATION DESIGN DEPARTMENT:
TYPOGRAPHY;
https://fonts.google.com/
https://www.dafont.com
RENK:
https://colorhunt.co/
https://coolors.co/
https://color.adobe.com/tr/trends
https://color.hailpixel.com

ANIMATION - CHARACTER DESIGN - CONCEPT DESIGN:
https://www.artstation.com/?sort_by=community
https://www.mixamo.com/#/
https://www.awn.com/
https://www.animationmentor.com/blog/
https://www.animationmagazine.net/
https://carbonmade.com/portfolios/3d-modeling
https://iwanttobeananimator.wordpress.com/
https://motionographer.com/

YOUTUBE CHANNELS:
https://www.youtube.com/user/perhiniak - yes I’m a designer
https://www.youtube.com/user/TheSkoolRocks - The Futur
https://www.youtube.com/user/TastyTuts - TastyTuts
https://www.youtube.com/channel/UCU3feytkHYYS2CoIZKsSMlA - Made By Mighty
https://www.youtube.com/user/TEDtalksDirector - TED TALKS

To inform students about the Visual Communication Design Department and the formation process of this discipline. To introduce the disciplines included in Visual Communication Design, to examine the leading representatives and works of different disciplines within the field of visual communication design, to examine the expectations and professional practices of designer candidates. To examine current approaches and practices in the field of visual communication design through examples. To provide students with a theoretical background in the field of visual communication design. Based on this knowledge, to enable students to gain the competence to analyze and evaluate studies, applications and works in the field of visual communication design.

1. Establishes the foundation of professional knowledge by theoretically learning the basic principles and elements of design, along with the approaches of significant theorists.
2. Recognizes the techniques and characteristics of multimedia environments used in visual communication design through theoretical knowledge and evaluates market applications.
3. Understands the ethical dimension of design within the framework of national and international ethical rules, standards, and legal documents.
4. Analyzes fundamental approaches in the professional field by learning communication theory and design theories.
5. Gains knowledge of design history and criticism by familiarizing themselves with the works and approaches of prominent designers through student presentations.
6. Learns design criticism methods and develops the competence to critically evaluate presented projects.
7. Analyzes how aesthetics and functionality are integrated into design processes using theoretical knowledge.
8. Relates professional practices and market dynamics with theoretical knowledge to interpret current design trends.
9. Examines the perspectives and strategies of prominent designers through student presentations and case studies.
10. Synthesizes information acquired from academic sources on communication and design and shares it in critical discussion environments.
11. Learns how to conduct design critiques and objectively evaluates different approaches and solutions.
12. Enhances professional knowledge and experience by transforming theoretical knowledge into professional communication skills through presentation techniques and discussions.

Week 1: Introduction: Overview of course content, structure, responsibilities, and evaluation criteria. Topic: Introduction to the concept of Visual Communication Design.
Week 2: Lecture Topics: Communication, Visual Communication, Design, Communication Design, and Visual Communication Design concepts. Information on the fields covered by Visual Communication Design. Professional insights into Visual Communication Design. Introduction to disciplines within the field and notable designers. Assignment: Research on Picasso’s Guernica. Course Readings Assigned
Week 3: Lecture, Continuation of topics from Week 2. Further discussion on disciplines within Visual Communication Design and key designers. Course Readings Assigned
Week 4: Lecture, Introduction to important designers working in the field of Visual Communication Design.
Week 5: Lecture & Assignment, Students must select three successful and three unsuccessful design examples from a given list of design websites. These examples must be uploaded to the weekly assignment folder on the remote system.
Week 6: Midterm Evaluation, Topics covered: Lecture presentations.
Week 7: Presentation: Visual Communication Designers
Week 8: Continuation of Visual Communication Designer Presentations
Week 9: Continuing with Visual Communication Designer Presentations, Students analyze a classic and a modern design and discuss their differences in terms of technique, visual style, and impact.
Week 10: Final Assignment: Design Critique Paper, Students must select one successful and one unsuccessful design (pre-approved by the instructor).
Week 11: Final Assignment Pre-Evaluation – First Round of Critiques
12. Week Final Assignment Pre-Evaluation – Second Round of Critiques

• Presenation 25 %
• Midterm Evaluation Submission 30 %
• Final Assignment Evaluation 45 %