GİT106

School of Architecture and Design \ Visual Communication Design

2

4

Compulsory

Turkish

yok

Visual Communication Design

Providing information on the concepts of communication, visual communication, design, communication design, and visual communication design. Introducing the various fields covered by visual communication design, along with professional insights into the discipline, including key areas such as graphic design, advertising, copywriting, photography, and illustration. The course will also introduce important designers, graphic designers, advertisers, copywriters, photographers, and illustrators working in the field. Additionally, students will be provided with useful reference materials, including books, articles, periodicals, and online resources such as font libraries, color matchers, photography websites, portfolio platforms, advertising archives, design networks, and award-winning designs. The course will also cover contemporary approaches and applications in the field of visual communication design.

Aybay, Cihan.(2017), "Bilgilendirme tasarımında disiplinlerarası tasarım işbirliği ve grafik tasarımın bu işbirliğindeki yeri." The Turkish Online Journal of Design, Art and Communication–TOJDAC, Haziran 7.3: 454-462.
Becer, Emre (2015). İletişim ve Grafik Tasarım. Dost Kitabevi Yayınları.
Berger, John (1999). Görme Biçimleri, Çev. Yurdanur Salman, İstanbul: Metis Yayıncılık.
Civcir, Esma, Temel Tasarım ve Tasarım İlkeleri, Akademisyen Kitabevi
Güngör, Nazife. İletişime Giriş. Siyasal Kitabevi, 2011.
Özsoy, Vedat & Ayaydın, Abdullah, Görsel Tasarım Öğe ve İlkeleri (20216), Pegem Akademi
Tasçıoglu, Melike (2016) The Gestalt of Book Design.
Uçar, Tevfik Fikret (2019), Görsel İletişim ve Grafik Tasarım, İnkılap Kitabevi
Yarman, Es Kibele, “Tasarım Üzerine Skeptik Saltolar Photoshop Tasarıma Karşı”,
https://manifold.press/photoshop-tasarima-karsi
Chermayeff & Geismar Son 50 yılın Amblem, Logo ve Tasarımları, Pera Müzesi Yayını
Sibel Onursoy, Görsel İletişim ve İmge, Pegem Akademi
Umut Tümay Aslan, Görsel Olanı Okumak: Eleştirel Görsel Okur-Yazarlık, İletişim Araştırmaları
“İletişim tasarımı, güzel bir afişten çok daha fazlasıdır”,
http://gmk.org.tr/uploads/news/file-1458588873674562719.pdf
“Icograda 2011 Tasarım Eğitimi Manifestosu”,
http://gmk.org.tr/uploads/news/file-14572083921475065665.pdf

ONLINE RESOURCES (You can select successful and unsuccessful designs from here. Additionally, you can find various examples by taking photos from your daily life.)
https://www.behance.net/ (PORTFOLYO)
https://dribbble.com/ (PORTFOLYO)
https://www.awwwards.com/websites/
https://www.deviantart.com
https://www.pinterest.com/
https://www.creativeboom.com/
https://www.itsnicethat.com/

*GENERAL RESOURCES YOU CAN BENEFIT FROM IN VARIOUS DISCIPLINES OF THE VISUAL COMMUNICATION DESIGN DEPARTMENT:
TYPOGRAPHY;
https://fonts.google.com/
https://www.dafont.com
RENK:
https://colorhunt.co/
https://coolors.co/
https://color.adobe.com/tr/trends
https://color.hailpixel.com

ANIMATION - CHARACTER DESIGN - CONCEPT DESIGN:
https://www.artstation.com/?sort_by=community
https://www.mixamo.com/#/
https://www.awn.com/
https://www.animationmentor.com/blog/
https://www.animationmagazine.net/
https://carbonmade.com/portfolios/3d-modeling
https://iwanttobeananimator.wordpress.com/
https://motionographer.com/

YOUTUBE CHANNELS:
https://www.youtube.com/user/perhiniak - yes I’m a designer
https://www.youtube.com/user/TheSkoolRocks - The Futur
https://www.youtube.com/user/TastyTuts - TastyTuts
https://www.youtube.com/channel/UCU3feytkHYYS2CoIZKsSMlA - Made By Mighty
https://www.youtube.com/user/TEDtalksDirector - TED TALKS

To inform students about the Visual Communication Design Department and the formation process of this discipline. To introduce the disciplines included in Visual Communication Design, to examine the leading representatives and works of different disciplines within the field of visual communication design, to examine the expectations and professional practices of designer candidates. To examine current approaches and practices in the field of visual communication design through examples. To provide students with a theoretical background in the field of visual communication design. Based on this knowledge, to enable students to gain the competence to analyze and evaluate studies, applications and works in the field of visual communication design.

1. Defines the basic concepts and theories in the fields of communication, visual communication, and design.
2. Explains the characteristics, functions, and technical limitations of communication design in different multimedia environments.
3. Interprets communication design concepts and examples within the context of aesthetic values.
4. Relates symbols, messages, and signs used in visual communication within the framework of universal visual culture.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1

Introduction. General information about the content, structure, responsibilities, and assessment criteria of the course.

The concept of visual communication design

WEEK 2

Lecture

Content:

Concepts of communication, visual communication, design, communication design, and visual communication design

Information about the fields covered by Visual Communication Design; professional information about visual communication design, the disciplines included in visual communication design, and introduction of important designers producing work in the discipline of Visual Communication Design.

Artwork research assignment: Picasso / Guernica

Course readings are assigned.

WEEK 3

Lecture

Content:

Concepts of communication, visual communication, design, communication design, and visual communication design

Information about the fields covered by Visual Communication Design; professional information about visual communication design, the disciplines included in visual communication design, and introduction of important designers producing work in the discipline of Visual Communication Design.

Course readings are assigned.

WEEK 4

Lecture

Introduction of important designers producing work in the discipline of Visual Communication Design

WEEK 5

Lecture

Assignment: Students are asked to select 3 successful and 3 unsuccessful design examples from one of the design websites in the bibliography assigned to them for the following week, and to upload these examples to the weekly assignment folder opened on the distance learning system the following week.

Important: The files for this assignment must be uploaded to the distance learning system before the midterm evaluation.

WEEK 6

Midterm Evaluation

Topics covered in the midterm evaluation:

Course lecture presentations

Articles included in the midterm evaluation:

1. About communication
https://bidb.ksbu.edu.tr/duyuru_medya/uploads/165/files/_LET_S_M-HABERLESME.pdf

2. “Communication design is much more than a beautiful poster”
http://gmk.org.tr/uploads/news/file-1458588873674562719.pdf

3. “Icograda 2011 Design Education Manifesto”
http://gmk.org.tr/uploads/news/file-14572083921475065665.pdf

WEEK 7

Presentation: Students’ presentations on visual communication designers

Students individually present the assigned visual communication designer and their works through a 10-minute PowerPoint presentation.

The presentation must include:

1. A short biography with at least one photograph of the designer
2. The designer’s works and fields of activity
3. The presenting student’s individual verbal opinions about the designer’s works

The student presenting during the day must upload the presentation to the relevant weekly presentation submission folder on the GİT 106 page at uzak.etu.edu.tr by the end of the day.

Lecture: How is design criticism conducted and why is it important?

Students are expected to make positive or negative verbal critiques of successful and unsuccessful design examples. All students are required to participate in this activity.

How can we explain a design verbally in the most effective way? The importance of using correct terminology in verbal expression

All students are expected to make positive or negative verbal critiques of successful and unsuccessful design examples. All students are required to participate in this activity.

The student who will give a critique must verbally defend one of their own designs.

The student presenting during the day must upload the presentation to the relevant weekly presentation submission folder on the GİT 106 page at uzak.etu.edu.tr by the end of the day. Presentations must not exceed 15 minutes. Presentation submission deadline: 24.02.2025, 23:59.

WEEK 8

Presentation: Students’ presentations on visual communication designers

Students continue the individual 10-minute PowerPoint presentations, started in Week 7, in which they present the assigned visual communication designer and their works.

The student presenting during the day must upload the presentation to the relevant weekly presentation submission folder on the GİT 106 page at uzak.etu.edu.tr by the end of the day. Presentations must not exceed 15 minutes.

WEEK 9

Presentation: Students’ presentations on visual communication designers

Students continue the individual 10-minute PowerPoint presentations, started in Week 7, in which they present the assigned visual communication designer and their works.

The student presenting during the day must upload the presentation to the relevant weekly presentation submission folder on the GİT 106 page at uzak.etu.edu.tr by the end of the day. Presentations must not exceed 15 minutes.

WEEK 10

Final Assignment: Critical Writing on a Design Product — Successful and Unsuccessful Design

Students are expected to select 1 successful and 1 unsuccessful design. These 2 selected designs must be approved by the course instructor. They will be selected by the instructor from the sets of 3 examples uploaded by the student to the distance learning system in Week 5.

Students are expected to write a 500-word critique/review for each design: 500 words for the successful design and 500 words for the unsuccessful design. The critique must include one image of each selected design and be submitted in PDF format.

Students must examine/critique the selected designs in terms of typography, use of color, use of visual design principles and elements, the target audience of the design, and the success of its implementation.

The instructor conducts one verbal critique in class as an example.

WEEK 11

Preliminary evaluation and critique of final assignments

WEEK 12

Preliminary evaluation and critique of final assignments