GİT203

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

This course focuses on the definition, historical development, and various applications of illustration. The course also includes the creation of illustration projects in both manual and digital environments.

“365 Days of Art: A Creative Exercise for Every Day of the Year” – Lorna Scobie
“Fifty Years of Illustration” – Lawrence Zeegan
“Picture This: How Pictures Work” – Molly Bang
“Color and Light” – James Gurney
“How to be an Illustrator” – Darrel Rees
“Figure drawing for all it's worth” – Andrew Loomis
“A history of book illustration” – David Bland
“Technical Drawing with Engineering Graphics” – Frederick E. Giesecke
“Art of Storyboard” – Don Bluth
“How to Draw Caricatures” – Lenn Redman

This course aims to provide students with a comprehensive understanding of traditional and digital illustration techniques, exploring their historical evolution, applications, and role in visual communication. Students will learn to effectively convey messages through illustration, analyze its commercial and artistic impact, and experiment with various materials, tools, and digital technologies. The course emphasizes creativity, problem-solving, and technical proficiency, enabling students to integrate traditional and digital methods while developing skills in scientific, fashion, and conceptual illustration. Through hands-on projects, students will gain the ability to adapt their work for different industries and platforms, preparing them for professional applications.

1. Effectively uses the drawing equipment, such as graphic tablets and brushes, and computer software required for traditional and digital illustration processes.
2. Analyzes a given text, story, or abstract concept and transforms it into innovative, creative, and original illustrative concepts.
3. Transforms character, setting, and narrative ideas into effective illustrative visual expressions by incorporating their own artistic style.
4. Constructs illustration works by balancing suitability for the intended message with aesthetic values such as color, tonal value, ratio, and proportion.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1
Introduction to the course
What is illustration? What are illustration techniques?

WEEK 2
PROJECT / RESEARCH TOPIC:
“Behaviors That Cause Driver Distraction”

Sketch studies related to the topic will be carried out.

Behaviors that cause driver distraction:

Talking on a mobile phone
Texting on a mobile phone
Using multimedia devices
Eating and drinking
Personal care
Smoking
Other distracting behaviors

Illustrations related to these topics will be created and compiled into a booklet.

The target audience of the project is determined as adults.

Front and back inner cover designs and inner page designs will be prepared.

Booklet size: 20 × 20 cm.

Note: Information to be included on the cover, such as institution and logo, will be provided during the process.

WEEK 3
Human, setting, and object designs suitable for the project topic will be created.

Characters will be shown from front, back, right, and left views.

There will be no limitation on illustration technique.

Each student is free to apply the technique suitable for their own illustrations.

WEEK 4
Illustration study and critique for the topic of talking on a mobile phone

WEEK 5
Illustration study and critique for the topic of texting on a mobile phone

WEEK 6
Illustration study and critique for the topic of using multimedia devices

WEEK 7 – MIDTERM PRESENTATION SUBMISSION 1
Illustration study and critique for the topic of using multimedia devices

WEEK 8
Midterm submission

WEEK 9
Illustration study and critique for the topic of eating and drinking

WEEK 10 – MIDTERM PRESENTATION SUBMISSION 2
Illustration study and critique for the topic of personal care

WEEK 9
PROJECT 7: STUDY — LINEAR, POINT-BASED, AND STAIN-BASED TEXTURE
Continuation

Project Submission: The work will not be collected physically; it will be submitted digitally. After the completed 35 × 50 cm project paper is scanned, it must be sent to [mertaslan@etu.edu.tr](mailto:mertaslan@etu.edu.tr) by 18:00 on Thursday of the same week at the latest.

WEEK 11
Illustration study and critique for the topic of smoking

WEEK 12
Illustration study and critique for the topic of other distracting behaviors