GİT203

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

-

Visual Communication Design

This course focuses on the definition, historical development, and various applications of illustration. The course also includes the creation of illustration projects in both manual and digital environments.

“365 Days of Art: A Creative Exercise for Every Day of the Year” – Lorna Scobie
“Fifty Years of Illustration” – Lawrence Zeegan
“Picture This: How Pictures Work” – Molly Bang
“Color and Light” – James Gurney
“How to be an Illustrator” – Darrel Rees
“Figure drawing for all it's worth” – Andrew Loomis
“A history of book illustration” – David Bland
“Technical Drawing with Engineering Graphics” – Frederick E. Giesecke
“Art of Storyboard” – Don Bluth
“How to Draw Caricatures” – Lenn Redman

This course aims to provide students with a comprehensive understanding of traditional and digital illustration techniques, exploring their historical evolution, applications, and role in visual communication. Students will learn to effectively convey messages through illustration, analyze its commercial and artistic impact, and experiment with various materials, tools, and digital technologies. The course emphasizes creativity, problem-solving, and technical proficiency, enabling students to integrate traditional and digital methods while developing skills in scientific, fashion, and conceptual illustration. Through hands-on projects, students will gain the ability to adapt their work for different industries and platforms, preparing them for professional applications.

1. Establishes a strong foundation in hand-drawn illustration by applying fundamental design principles and elements.
2. Transforms creative and innovative ideas into illustrative visual expressions, producing original works.
3. Develops drawing skills by experimenting with various illustration techniques (pencil, ink, charcoal, etc.).
4. Accurately represents the basic outlines of objects, figures, and spaces using proper proportions and perspective.
5. Creates a sense of depth and volume in illustrations by applying light, shadow, and shading techniques.
6. Supports the concept development process in illustration projects through observation-based and research-driven approaches.
7. Explores various illustrative styles to discover and refine personal artistic expression.
8. Balances aesthetics and functionality in works to enhance visual storytelling impact.
9. Utilizes different techniques and materials in the illustration process to generate creative solutions.
10. Skillfully captures the dynamic characteristics of objects and figures through drawing practice.
11. Critically evaluates illustration projects, providing structured feedback for continuous improvement.
12. Integrates visual storytelling into illustrations to effectively communicate messages.

Week 1: Introduction to the Course, What is Illustration? Illustration Techniques
Week 2: Project Research Topic: "Behaviors Causing Driver Distraction" – Sketch studies related to the topic.
Week 3: Designing characters, environments, and objects related to the project topic Character views: Front, back, right, left
Week 4: Illustration critique: Talking on the phone while driving
Week 5: Illustration critique: Texting while driving
Week 6: Illustration critique: Using multimedia devices while driving
Week 7: Illustration critique (overall)
Week 8: Midterm Review
Week 9: Illustration critique: Eating and drinking while driving
Week 10: Illustration critique: Personal grooming while driving
Week 11: Illustration critique: Smoking while driving
Week 12: Illustration critique: Other distracting behaviors while driving

• Midterm project evaluation % 50
• Final project evaluation % 50