GİT204

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

-

Visual Communication Design

This course covers the fundamental principles, history, and development of typography. Students will explore the anatomical structure of typefaces and structural differences between fonts, understanding typography's role in readability and design aesthetics. The course includes typography applications in both physical and digital environments, focusing on typographic arrangement principles and composition techniques. Students will learn to use typography effectively in graphic products such as posters, editorial design, and digital interfaces. The course aims to enhance students' ability to use typography strategically and creatively.

ONLINE SOURCES
https://www.facebook.com/groups/GraphicDesignHistory/
https://www.creativebloq.com/tag/graphic-design
https://osasto.tumblr.com/
https://www.instagram.com/anatolknotek/
https://www.instagram.com/the.branding/
https://www.instagram.com/fibra_branding/
https://www.instagram.com/worldbranddesign/
https://www.instagram.com/paperpaperstudio/
https://www.instagram.com/infographicly/
https://www.instagram.com/open.history/
https://www.instagram.com/libribelli_books/
https://www.instagram.com/p/CCA_Y1cHowD/
https://www.instagram.com/packaging_of_the_world/
https://www.instagram.com/dopelybranding/
https://www.instagram.com/agigraphic/
https://www.instagram.com/raissa_pardini/
https://www.instagram.com/aigaeyeondesign/
https://www.instagram.com/youaretypography/
https://www.instagram.com/violaineetjeremy/
https://www.instagram.com/inkbotdesignlogos/



https://www.instagram.com/thisisaposterarchive/22.
https://www.instagram.com/typosters/
https://www.instagram.com/lavendr.type/
https://www.instagram.com/showusyourtype/
https://www.instagram.com/faelpt/
https://www.instagram.com/36daysoftype/
https://www.instagram.com/bymonotype/
https://www.instagram.com/fontlibeirut/
https://www.instagram.com/counterprintbooks/
https://www.instagram.com/slanted_publishers/
https://www.instagram.com/typedirectorsclub/
https://www.instagram.com/typetopia/
https://www.instagram.com/designeverywhere_/
https://www.instagram.com/museobodoniano/
https://www.instagram.com/logolearn/
https://www.instagram.com/arabic.brands/
https://www.instagram.com/distressedunrest/
https://www.instagram.com/typedirectorsclub/
https://www.instagram.com/posters_in_ankara/
https://www.instagram.com/turkiyeninreklamlari/
https://www.instagram.com/magentodon/

This course aims to teach students typography concepts, history, and fundamental design principles. It helps them understand the anatomical structure of typefaces, font differences, and the role of typography in visual communication. Students will experience typography applications in both physical and digital environments, learning readability, balance, and composition principles. Hands-on projects will be conducted using Adobe Illustrator, Photoshop, and InDesign. The course aims to develop students' ability to use typography effectively, approach design processes strategically, and create innovative solutions.

1. Understands the fundamental concepts of typography and the structural characteristics of typefaces theoretically.
2. Analyzes the visual characteristics of different typefaces and styles to make appropriate typographic choices.
3. Effectively plans measurement, alignment, and spacing in type arrangement.
4. Establishes an aesthetic and functional balance between text and visual elements through typographic arrangements.
5. Evaluates the role of typefaces in emotional and visual communication, enhancing message impact.
6. Develops original solutions in typographic applications by integrating creative and innovative thinking.
7. Analyzes different typographic styles and application examples to create practical strategies.
8. Ensures the integration of typography into the overall visual narrative of design projects.
9. Optimizes text readability and visual appeal through typographic arrangements.
10. Establishes an effective typographic hierarchy in projects by ensuring harmony between text and visual elements.
11. Develops a critical approach to evaluating the impact of typographic applications on visual communication.
12. Adopts typographic application principles across various design environments (digital and print).

Week 1: "What is Typography?" Presentation
Week 2: Write a pangram both vertically and horizontally on a full A4 sheet. Fold the A4 paper into two, three, and four sections, rewriting the pangram each time as the paper size decreases. Complete a total of 8 pages with pangram writing in 4 different page sizes.
Week 3: Font Compatibility Practice: Business Card Design
Week 4: Typographic Insect Design, Practice: Transform a bug photograph into a typographic design.
Week 5: Font Poster, Practice: Design a poster (50x70 cm) for a selected font using AI or PS format.
Week 6: Album Cover Re-Design, Practice: Re-design an existing music album cover with a focus on typographic aesthetics.
Week 7: Event Poster Re-Design, Practice: Choose a poorly designed event poster or flyer from the internet or physical surroundings.
Week 8: GIT/VCD Poster, Practice: Design a typographic poster with the phrase "GÖRSEL İLETİŞİM TASARIMI" or "VISUAL COMMUNICATION DESIGN", ensuring readability.
Week 9: Typography Course Portfolio, Lecture: Introduction to InDesign, Practice: Compile all class projects into a portfolio using InDesign.
Week 11: Typography Course Portfolio Completion
Week 12: Final Submission

• In-Class Projects 70 %
• Midterm Exam 10 %
• Final Project Evaluation 20 %