School of Architecture and Design \ Visual Communication Design
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
Visual Communication Design
The Perception in Design course progresses through the fundamentals of perception and communication, focusing on the concept of culture. It examines the psychological and ideological dimensions of perception and introduces semiotics.
Textbook and / or References
Arnheim, R. (2016). Görsel Düşünme. Metis Yayıncılık.
Berger, J. (2016). Görme Biçimleri. Metis Yayıncılık.
Lester, P.M. (2014). Visual Communication: Images with Messages. Cengage Learning.
Malcolm Barnard, 2005, Graphic Design as Communication. UK, Routledge. Philip Meggs, 1992, Type and Image. Canada, John Wiley and Sons. Robin Landa, 2001, Graphic Design Solutions. Canada, OnWord Press. Steven Heller. Paul Rand. London: Phaidon Press, Ltd., 1999.
Rifat, M. (2018). Açıklamalı Göstergebilim Sözlüğü. Alfa Yayıncılık.
Uçar T.F., 2004, Görsel İletişim ve Grafik Tasarım. İnkılap Yayınevi.
Wheeler, A. (2013). Designing Brand Identity Fourth Edition. USA: John Wiley and Sons. Willi Kunz. Typography: Macro- + Micro-Aesthetics: Fundamentals of Typographic Design.
Through the theories of semiotic scholars, students gain an understanding of how culture shapes all areas of communication.
1. Understands the fundamental principles of visual perception and the core concepts of Gestalt theory theoretically.
2. Explains how perceptual unity is achieved in the arrangement of design elements.
3. Analyzes the relationship between aesthetic values and visual perception in depth.
4. Discusses the role and perceptual impact of symbols within universal visual culture.
5. Identifies key components influencing visual perception processes and evaluates audience experience.
6. Examines the role of Gestalt principles in creating balance, harmony, and unity in design.
7. Interprets the structuring effects of perception in visual communication based on theoretical knowledge.
8. Explains how perceptual organization of design elements directs audience perception.
9. Evaluates visual perception theories in historical and cultural contexts to develop theoretical perspectives.
10. Analyzes the role and impact of perception in visual communication from a critical perspective.
11. Compares different visual perception models and theoretically discusses audience responses in design.
12. Uses critical thinking skills to assess the multidimensional effects of visual perception processes on design.
Week 1: Introduction to the course, introduction to the concept of perception
Week 2: Gestalt Theory, Perception, Ways of Seeing
Week 3: Introduction to Semiotics
Week 4: Semiotics, Ferdinand de Saussure and Charles Sanders Peirce
Week 5: Semiotic Theory and Consumer Culture, Roland Barthes
Week 6: Social Structure, Popular Culture, Subculture, and Alternative Culture
Week 7: The role of Visual Culture in the construction of social structure, Frankfurt School
Week 8: Art, Design, and Perception
Week 9: Analysis of Design Examples through Social Perception
Week 10: Analysis of Design Examples through Social Perception, Class Discussion
Week 11: Continued Analysis of Design Examples, Class Discussion, Final Assignment Given
Week 12: Discussion of Final Assignment
Tentative Assesment Methods
• Weekly in-class discussions 50 %
• Final assignment 50 %
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