GİT212

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

The Perception in Design course progresses through the fundamentals of perception and communication, focusing on the concept of culture. It examines the psychological and ideological dimensions of perception and introduces semiotics.

Arnheim, R. (2016). Görsel Düşünme. Metis Yayıncılık.
Berger, J. (2016). Görme Biçimleri. Metis Yayıncılık.
Lester, P.M. (2014). Visual Communication: Images with Messages. Cengage Learning.
Malcolm Barnard, 2005, Graphic Design as Communication. UK, Routledge. Philip Meggs, 1992, Type and Image. Canada, John Wiley and Sons.
Robin Landa, 2001, Graphic Design Solutions. Canada, OnWord Press. Steven Heller. Paul Rand. London: Phaidon Press, Ltd., 1999.
Rifat, M. (2018). Açıklamalı Göstergebilim Sözlüğü. Alfa Yayıncılık.
Uçar T.F., 2004, Görsel İletişim ve Grafik Tasarım. İnkılap Yayınevi.
Wheeler, A. (2013). Designing Brand Identity Fourth Edition. USA: John Wiley and Sons. Willi Kunz. Typography: Macro- + Micro-Aesthetics: Fundamentals of Typographic Design

Through the theories of semiotic scholars, students gain an understanding of how culture shapes all areas of communication.

1. Explains visual perception processes, Gestalt principles, and the main theorists who have shaped design psychology.
2. Interprets how the human eye and brain perceive visual stimuli within the context of design principles and aesthetic values.
3. Relates the effects of forms, colors, and visual symbols on human psychology within the context of universal culture.
4. Critically examines existing visual communication designs in terms of their success in guiding the target audience and their perceptual effects.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1
Introduction to the course and introduction to the concept of “perception”

WEEK 2
Gestalt theory, perception, and ways of seeing

WEEK 3
Introduction to semiotics

WEEK 4
Semiotics, Ferdinand de Saussure, and Charles Sanders Peirce

WEEK 5
Semiotic theory and consumer culture, Roland Barthes

WEEK 6
Social structure, popular culture, subculture, and alternative culture

WEEK 7
Visual culture and the Frankfurt School in the construction of social structure

WEEK 8
Art, design, and perception

WEEK 9
Examination of design examples through social perception

WEEK 10
Examination of design examples through social perception / class discussion

WEEK 11
Examination of design examples through social perception / class discussion / assignment of final projects

WEEK 12
Discussion of the final assignment