GİT217

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

In this course, students will learn vector graphic design techniques, terminology, and methods through both theoretical and practical exercises in a digital environment. They will analyze and critique examples from Turkey and around the world, gaining knowledge about application areas in the field. The concept of design thinking will be explained in detail, covering the fundamental principles and elements of digital design, including basic shapes used in drawing, composition, light and shadow, color theory, and the differences between vector and pixel-based design.

"Adobe Photoshop Classroom in a Book (2024 Release)" – Andrew Faulkner, Conrad Chavez
"Adobe Illustrator Classroom in a Book (2024 Release)" – Brian Wood
"The Adobe Photoshop Lightroom Classic Book" – Scott Kelby
"Graphic Design: The New Basics" – Ellen Lupton, Jennifer Cole Phillips
"Vector Basic Training: A Systematic Creative Process for Building Precision Vector Artwork" – Von Glitschka

This course aims to equip students with vector graphic design skills by teaching terminology, techniques, and methods through both theoretical and practical applications in a digital environment. Students will analyze global and local examples, critique designs, and gain an understanding of application areas in the field. The course also focuses on design fundamentals, including composition, light and shadow, color theory, and the differences between vector and pixel-based design. By the end of the course, students will be able to create effective vector-based designs, applying fundamental digital design principles to their projects.

1. Explains the technical differences, design terminology, and basic characteristics of vector- and pixel-based multimedia environments.
2. Effectively uses the computer software, tools, and methods required to create vector graphic designs in practical applications.
3. Transforms innovative ideas into vector-based visual expressions by applying basic design principles such as light-shadow and color theory.
4. Constructs effective vector designs with aesthetic and visual integrity within the framework of composition principles by analyzing global and local examples.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1
Introduction to Computer-Aided Design and a General Overview of Digital Design

WEEK 2
Idea Generation in Digital Design, Vector Graphic Design and Art

WEEK 3
Basic Elements in Digital Design, Basic Shapes and Their Uses, and Basic Working Principles

WEEK 4
Vector Drawing Tools and Use of Lines in Computer-Aided Design

WEEK 5
First Midterm Presentations

WEEK 6
Use of Color, Gradients, and Painting in Computer-Aided Design

WEEK 7
Use of Typography in Computer-Aided Design / Second Midterm Presentations

WEEK 8
Working with Vector- and Bitmap-Based Effects in Computer-Aided Design

WEEK 9
Combined Use of Vector- and Pixel-Based Applications in Computer-Aided Design

WEEK 10
Introduction to the Final Project

WEEK 11
Term Project Submission and Final Presentations