GİT217

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

-

Visual Communication Design

In this course, students will learn vector graphic design techniques, terminology, and methods through both theoretical and practical exercises in a digital environment. They will analyze and critique examples from Turkey and around the world, gaining knowledge about application areas in the field. The concept of design thinking will be explained in detail, covering the fundamental principles and elements of digital design, including basic shapes used in drawing, composition, light and shadow, color theory, and the differences between vector and pixel-based design.

This course aims to equip students with vector graphic design skills by teaching terminology, techniques, and methods through both theoretical and practical applications in a digital environment. Students will analyze global and local examples, critique designs, and gain an understanding of application areas in the field. The course also focuses on design fundamentals, including composition, light and shadow, color theory, and the differences between vector and pixel-based design. By the end of the course, students will be able to create effective vector-based designs, applying fundamental digital design principles to their projects.

1. Adapts fundamental design principles and elements to digital environments, developing intermediate-level projects using Photoshop and Illustrator.
2. Integrates creative and innovative thinking into digital design processes by utilizing advanced software tools.
3. Transforms graphic, typographic, and illustrative ideas into unique and professional digital products using digital tools.
4. Performs detailed edits in Photoshop using layers, masks, filters, and effects.
5. Creates high-quality digital visuals using vector drawing techniques and advanced tools in Illustrator.
6. Combines aesthetics and functionality in digital design projects to produce cohesive compositions.
7. Applies problem-solving, planning, and management skills to digital projects during the development process.
8. Critically evaluates and improves design solutions created in Photoshop and Illustrator.
9. Integrates light, color, texture, and composition elements harmoniously in advanced digital projects.
10. Executes complex digital edits and manipulations using advanced software techniques.
11. Explores various digital tools to ensure continuous development and innovative solutions in design processes.
12. Conducts a holistic evaluation in intermediate digital projects to enhance the visual storytelling impact of created works.

Week 1: Introduction to Computer-Aided Design and an Overview of Digital Design
Week 2: Idea Generation in Digital Design, Vector Graphic Design, and Art
Week 3: Fundamental Elements in Digital Design, Basic Shapes and Their Applications, and Basic Working Principles
Week 4: Vector Drawing Tools in Computer-Aided Design and Line Usage
Week 5: Midterm Exam I – Presentations
Week 6: Color Usage in Computer-Aided Design, Gradients, and Painting Techniques
Week 7: Typography in Computer-Aided Design / Midterm Exam II – Project Submissions
Week 8: Working with Vector and Bitmap-Based Effects in Computer-Aided Design
Week 9: Integration of Vector and Pixel-Based Applications in Computer-Aided Design
Week 10: Introduction to the Final Project
Week 11: Final Project Submission and Presentations
Week 12: Final Evaluations and Feedback on Projects

• Midterm Project 50 %
• Final Project 50 %