GİT221

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GİT 102

Visual Communication Design

This course focuses on problem-solving methods in communication design, covering research, problem definition, target audience analysis, and visual solution development. Students will learn how to create cohesive and creative corporate identity designs while ensuring consistency in visual language. Additionally, they will develop effective visuals and slogans to design professional press advertisements tailored to a brand or institution. Through hands-on projects, students will enhance their design thinking, conceptualization, and execution skills to meet industry standards.

https://medium.com/@stefhamerlinck/the-logo-is-dead-long-live-the-logo-the-future-oflogos-be6019f3c94f
http://derkenar.com/john-berger+reklam-bize-ne-yapar
https://www.gen3.com.tr/tasarim/grafik-tasarim-tarihi.html
https://readings.design/index.html

This course develops students' problem-solving skills in communication design, focusing on research, target audience analysis, and visual solutions. Students will create cohesive corporate identity designs and produce impactful visuals and slogans for print ads. By the end of the course, they will enhance their design thinking and execution skills, preparing for professional-level projects.

1. Applies fundamental design principles and elements holistically to establish a consistent visual language in projects.
2. Integrates creative and innovative thinking into the campaign development process, creating original design strategies.
3. Utilizes fundamental visual elements such as graphics, typography, and illustration in alignment with the campaign concept.
4. Balances aesthetics and functionality to create a cohesive visual narrative.
5. Effectively applies planning, problem-solving, and project management skills throughout the design process.
6. Incorporates universal symbolic meanings into projects to convey strong and clear messages.
7. Transforms foundational technical knowledge in multimedia environments into integrated visual elements within campaign projects.
8. Critically evaluates existing design solutions during project development, identifying areas for improvement.
9. Translates creative ideas into concrete design solutions while maintaining visual language consistency.
10. Ensures harmony among different design elements in campaign projects to develop a comprehensive concept.
11. Synthesizes approaches from various design disciplines to develop a well-structured campaign strategy.
12. Develops and implements strategies at every stage of the design process to maintain visual language consistency.

Week 1: Introduction to the Corporate Identity Project
Week 2: Presentations, Presentation of Corporate Identity Guide examples.
Week 3: Presentations, Continued presentation of Corporate Identity Guide examples.
Week 4: Corporate Identity Design
Week 5: Corporate Identity Design, Evaluation and refinement of works.
Week 6: Corporate Identity Design, Evaluation and refinement of works.
Week 7: Midterm Exam – Jury Presentation
Week 8: Corporate Identity Booklet
Week 9: Corporate Identity Booklet
Week 10: Corporate Identity Booklet
Week 11: Corporate Identity Booklet
Week 12: Final Exam – Jury Presentation

• Midterm project evaluation 50 %
• Final Jury Evaluation 50 %