GİT222

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GİT 221

Visual Communication Design

Learning problem-solving methods in communication design, including approaching design challenges, conducting research, defining problems, identifying target audiences, and developing and evaluating visual solutions. Creating cohesive and creative corporate identity design products tailored to the target audience while ensuring consistency in visual language. Developing effective visuals and slogans to create a campaign for a brand or institution.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

This course covers fundamental design elements, helping students acquire the necessary terminology and practical knowledge related to design principles. Through projects involving logo, emblem, pictogram, and corporate identity design, students will apply their knowledge and develop efficient and foundational design projects.

1. Applies fundamental design principles and elements in comprehensive design campaigns, creating a holistic and effective visual language.
2. Integrates creative and innovative thinking into projects, developing original and comprehensive design strategies.
3. Utilizes technical knowledge of multimedia environments to produce rich visual elements in campaigns.
4. Effectively applies planning, problem-solving, project management, and presentation skills as project complexity increases.
5. Synthesizes graphic, typographic, and illustrative elements to create professional and aesthetically refined design solutions.
6. Incorporates universal symbolic meanings into campaign messages to ensure strong and impactful storytelling.
7. Critically evaluates design projects, fostering continuous improvement and the development of innovative solutions.
8. Balances aesthetics and functionality to create harmonious and cohesive compositions in projects.
9. Synthesizes knowledge from various design disciplines to develop consistent and comprehensive campaign strategies.
10. Utilizes communication strategies and presentation techniques to effectively showcase design ideas within expanded project scopes.
11. Focuses on details in advanced-level applications, producing unique campaign solutions and enhancing visual storytelling.
12. Ensures strong and clear messaging in campaign projects by integrating design elements with visual symbols.

Week 1: Introduction to the Corporate Identity Project, Visual concept research on corporate identity. Selection of a non-existing profession, organization, foundation, company, or personal brand for corporate identity design. Assignment: Brief creation process.
Week 2: Logo / Logotype / Slogan Development Process
Week 3: Logo / Logotype / Slogan Development Process
Week 4: Corporate Identity Product Design Process, Designing ID cards and visitor cards.
Week 5: Corporate Mascot Design, Creating a mascot design for the selected corporate identity and critique of sketches.
Week 6: Corporate Mascot Design, Completion of the mascot design process.
Week 7: Corporate Mascot Design
Week 8: Social Media Designs, Creating social media post designs
Week 9: Animated Logo
Week 10: Animated Logo
Week 11: Corporate Identity Booklet, Creating the Corporate Identity Booklet.
Week 12: Final Exam – Jury Presentation

• Final Jury Evaluation %100