GİT222

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GİT 221 Tasarım Stüdyosu I

Visual Communication Design

Learning problem-solving methods in communication design, including approaching design challenges, conducting research, defining problems, identifying target audiences, and developing and evaluating visual solutions. Creating cohesive and creative corporate identity design products tailored to the target audience while ensuring consistency in visual language. Developing effective visuals and slogans to create a campaign for a brand or institution.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

This course covers fundamental design elements, helping students acquire the necessary terminology and practical knowledge related to design principles. Through projects involving logo, emblem, pictogram, and corporate identity design, students will apply their knowledge and develop efficient and foundational design projects.

1. Effectively uses the digital design software, basic tools, and techniques required during the production stages of studio projects.
2. Transforms abstract ideas and data related to given design problems into original concrete concepts through the creative thinking process.
3. Transforms the creative concepts developed into effective visual expressions by using graphic, typographic, and illustrative elements.
4. Constructs projects by considering functional requirements that will reach the target audience together with aesthetic values such as visual composition.
5. Plans the studio project from the sketching stage to the final presentation through problem-solving skills and manages the process in a disciplined manner.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1

LESSON 1: INTRODUCTION TO THE CORPORATE IDENTITY PROJECT

Visual concept research on corporate identity. Determining a non-existing professional field, association, foundation, company, or sole proprietorship for which a corporate identity design will be created.

ASSIGNMENT: Brief creation process

WEEK 2

LESSON 2: LOGO / LOGOTYPE / SLOGAN CREATION PROCESS

Sketching process for logo/logotype designs: at least 3 different alternatives
Slogan creation process: at least 3 different alternatives

WEEK 3

LESSON 3: LOGO / LOGOTYPE / SLOGAN CREATION PROCESS

Finalization of logo/logotype designs and clarification of the slogan

WEEK 4

LESSON 4: CORPORATE IDENTITY PRODUCT DESIGN CREATION PROCESS

Design process for identity cards and visitor cards

WEEK 5

LESSON 5: CORPORATE MASCOT DESIGN

Creation of a mascot design for the selected corporate identity and sketch critique process

WEEK 6

LESSON 6: CORPORATE MASCOT DESIGN

Completion of the mascot design process

WEEK 7

LESSON 7: CORPORATE MASCOT DESIGN

WEEK 8

LESSON 8: SOCIAL MEDIA DESIGNS

Creation of social media post designs:
1 post
2 GIFs

WEEK 9

LESSON 9: MOTION LOGO

Creation of animated versions of the logo belonging to the selected corporate identity through designated software

WEEK 10

LESSON 10: MOTION LOGO

Creation of animated versions of the logo belonging to the selected corporate identity through designated software

WEEK 11

LESSON 11: CORPORATE IDENTITY MANUAL

Creation of the corporate identity manual

WEEK 12

LESSON 12: FINAL EXAM JURY PRESENTATION

Creation of the corporate identity manual
Finalization of the works