GİT317

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

This course aims to develop effective visual storytelling through video montage and editing techniques. While teaching students how to manage rhythm, tempo, transitions, and narrative structure, the course also aims to provide proficiency in digital video editing processes.

Through practical work with professional editing software, the course aims to develop students’ ability to produce cinematic and creative edits. Students also learn how artificial intelligence, as a current technology, should be used both in video content and technically within an ethical framework.

1. Adobe Creative Team – Adobe Premiere Pro Classroom in a Book
2. Alexis Van Hurkman – Color Correction Handbook: Professional Techniques for Video and Cinema
3. Steve Hullfish – Art of the Cut: Conversations with Film and TV Editors
4. Sonja Schenk – The Digital Filmmaking Handbook
5. Jan Ozer – Video Encoding by the Numbers: Eliminate the Guesswork from your Post-Production Workflow
6. Maxim Jago – Adobe After Effects Classroom in a Book

To understand the artistic qualities of cinematography and to be able to create video edits within this framework.

To enable students not only to edit their own films, but also to gain skills that may support employment in fields such as newsrooms, film production, and documentary filmmaking.

To learn cinema terminology and to be able to analyze a film at a basic level.

To create complex edits using editing software as well as other similar programs.

1. Understands the technical characteristics and working principles of multimedia formats used in digital video editing processes.
2. Effectively uses professional editing software and montage techniques to create effective visual storytelling.
3. Produces creative and cinematic moving visual expressions by using editing components such as rhythm, tempo, and transitions.
4. Innovatively integrates current artificial intelligence tools into the stages of video editing and content production.
5. Evaluates and applies the use of artificial intelligence technologies in video projects within the framework of national and international ethical standards.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1:
Introduction. Introduction to film theories. Video terminology. Understanding realistic and formalist approaches to film. Soviet montage theories and European film theories. Pure cinema and fictional film approaches. Creation of mise-en-scène.

WEEK 2:
The use of artificial intelligence in art and cinema in terms of content: Analysis of films based on the contrast between machine and human within the framework of artificial intelligence and related theories.

WEEK 3:
The use of artificial intelligence in video editing: The logic of using artificial intelligence features in free editing software. Distribution of midterm evaluation topics to students.

WEEK 4:
Introduction to manual editing with editing software: Setting up the program interface and basic principles.

WEEK 5:
Creating general edits and editing transitions with editing software.

WEEK 6:
Use of the effects library in editing software.

WEEK 7 – MIDTERM PRESENTATION 1:
Students are assigned a technical or theoretical topic, prepare a video project in editing software related to this topic, and present it live in class by recreating the process from the beginning within 15–20 minutes. Starting from Week 3, students work on the assigned topic as homework and consult the instructor during this process.

WEEK 8:
Use of typography and masks in videos through editing software. Announcement of the final projects to students.

WEEK 9:
Use of sound and sound effects in videos through editing software.

WEEK 10 – MIDTERM PRESENTATION 2:
Optimizing green screen footage with editing software and adding subtitles. Color and lighting optimization.

WEEK 11:
Use of editing software together with other effects software and three-dimensional software. Artificial intelligence features of editing software.

WEEK 12 – FINAL PROJECT:
Creating a short advertisement video, documentary, or short film within the framework of a theme assigned to students. Final projects are announced to students starting from Week 7 or Week 8. Until the final week, students develop their final projects as homework under the supervision of the course instructor.