GRT303

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

-

Visual Communication Design

This course aims to establish a connection between desktop publishing and visual communication elements, enabling students to identify design components and effectively use visual communication tools. Students will engage in hands-on projects to create multi-page publications, such as newspapers, magazines, catalogs, and brochures. The course covers preparing desktop publishing products for print, including cutting, folding, creasing, and imposition calculations. Students will learn about paper selection, paper wastage, color separation, layout, lamination, and binding processes. Additionally, students will gain proficiency in software required for digital publishing and explore different printing techniques such as letterpress, offset, gravure, flexography, and screen printing, understanding their differences theoretically. By effectively utilizing visual communication elements, students will develop creative multi-page publications that align with content requirements and stand out among similar designs.

Emre BECER, İletişim ve Grafik Tasarım, Ankara: Dost Kitapevi, 2015.
T. Fikret UÇAR, Görsel İletişim ve Grafik Tasarım, İstanbul: İnkılap Kitapevi, 2004.
F. Soner MAZLUM, Masaüstü Yayıncılık: Tasarım ve Basım Teknolojisine Giriş,
Ankara: Gazi Kitapevi, 2006.
Brain P. LAWLER, Masaüstü Yayıncılık ve Basım Kılavuzu, İstanbul: Alfa Basım
Yayım, 2006.

Within the scope of advertising and publication graphics, this course aims to teach students the preparation of printed and digital publishing products, printing techniques, paper characteristics, digital page properties, and the process of preparing materials for print.

1. Effectively applies fundamental design principles and elements in desktop publishing projects to create harmonious layout structures.
2. Utilizes basic and intermediate tools of InDesign and other relevant software to develop professional publication designs.
3. Understands typographic concepts, structural characteristics of typefaces, and layout principles through practical applications.
4. Establishes an aesthetic and functional balance between text, graphics, and visual elements to create readable and visually appealing page layouts.
5. Produces engaging and consistent publication designs suitable for different media environments, reflecting diversity in visual communication.
6. Applies problem-solving, planning, project management, and presentation skills to create comprehensive publishing projects.
7. Integrates creative and innovative thinking into digital publishing applications to develop unique design solutions.
8. Acquires fundamental technical and practical knowledge of printing processes and integrates this knowledge into the design workflow.
9. Critically evaluates publication projects, using feedback to enhance design quality and visual storytelling effectiveness.
10. Optimizes the reader’s visual experience by employing various typographic styles and layout techniques.
11. Demonstrates the holistic structure and visual communication effectiveness of design projects in professional presentations.
12. Ensures seamless integration of text, graphics, and visual elements in print publishing projects, establishing a cohesive visual language.

Week 1: Sharing general information about the course with students and providing an overview of the course flow.
Week 2: Introduction to desktop publishing and magazine design. Explanation of the software to be used.
Week 3: Analysis of magazine examples and further information on the software. Students determine their magazine topics.
Week 4: Review and guidance on students' sketch work.
Week 5: Evaluation and refinement of students' sketch work.
Week 6: Final adjustments before the midterm exam.
Week 7: Midterm presentations.
Week 8: Evaluation of student work and continuation of the design process.
Week 9: Evaluation of student work and continuation of the design process.
Week 10: Evaluation of student work and continuation of the design process.
Week 11: Evaluation of student work and continuation of the design process.
Week 12: Final submission of student projects.

• Final Project Evaluation 100 %