GRT303

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

This course aims to establish a connection between desktop publishing and visual communication elements, enabling students to identify design components and effectively use visual communication tools. Students will engage in hands-on projects to create multi-page publications, such as newspapers, magazines, catalogs, and brochures. The course covers preparing desktop publishing products for print, including cutting, folding, creasing, and imposition calculations. Students will learn about paper selection, paper wastage, color separation, layout, lamination, and binding processes. Additionally, students will gain proficiency in software required for digital publishing and explore different printing techniques such as letterpress, offset, gravure, flexography, and screen printing, understanding their differences theoretically. By effectively utilizing visual communication elements, students will develop creative multi-page publications that align with content requirements and stand out among similar designs.

Emre BECER, İletişim ve Grafik Tasarım, Ankara: Dost Kitapevi, 2015.
T. Fikret UÇAR, Görsel İletişim ve Grafik Tasarım, İstanbul: İnkılap Kitapevi, 2004.
F. Soner MAZLUM, Masaüstü Yayıncılık: Tasarım ve Basım Teknolojisine Giriş,
Ankara: Gazi Kitapevi, 2006.
Brain P. LAWLER, Masaüstü Yayıncılık ve Basım Kılavuzu, İstanbul: Alfa Basım
Yayım, 2006.

Within the scope of advertising and publication graphics, this course aims to teach students the preparation of printed and digital publishing products, printing techniques, paper characteristics, digital page properties, and the process of preparing materials for print.

1. Understands the technical characteristics of print media environments, such as resolution, color space, bleed, and similar parameters, as well as desktop publishing processes.
2. Effectively uses industry-standard layout and typesetting software for multi-page editorial designs.
3. Transforms creative editorial ideas into professional multi-page visual expressions by applying grid systems, typography, and layout principles.
4. Constructs publication designs by balancing functional requirements, such as readability, with aesthetic values, such as visual composition.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1:
General information about the course is shared with the students. Preliminary information is provided about the general structure and flow of the course.

WEEK 2:
Information about desktop publishing. Information about magazine design. Information about the software to be used.

WEEK 3:
Examination of sample magazines. Information about the software to be used. Students determine their magazine topics.

WEEK 4:
Review and guidance of students’ sketch studies.

WEEK 5:
Review of students’ sketch studies and implementation of revisions.

WEEK 6:
Midterm Presentations 1

WEEK 7:
Final revisions before the midterm submission.

WEEK 8:
Evaluation of students’ works and continuation of the working process.

WEEK 9:
Evaluation of students’ works and continuation of the working process.

WEEK 10:
Midterm Presentations 2

WEEK 11:
Evaluation of students’ works and continuation of the working process.

WEEK 12:
Students submit their final projects.