School of Architecture and Design \ Visual Communication Design
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
Visual Communication Design
This course focuses on conceptually based 3D packaging design and product graphics applications on packaging in the field of identity and branding systems. Projects use alternative materials and formats.
Textbook and / or References
The Packaging Designers’ Book of Patterns by Lászlo Roth For Sale: Over 200 Innovative Solutions in Packaging Design by John Foster Paper Folding Templates for Print Design: Formats, Techniques and Design Considerations for Innovative Paper Folding by Trish Witkowski Best Practices for Graphic Designers: Packaging by Grip Amazing Package Design by Editors of HOW Magazine
To encourage research, exploration, and experimentation by combining real-world problems and innovative solutions experienced by professionals in the packaging industry.
To provide a better understanding of design processes and practices when applied to three-dimensional objects.
To strengthen the understanding and use of digital and interactive media.
To give students the ability to communicate concepts and ideas more visually and verbally.
1. Develops aesthetic and functional solutions in packaging design by applying fundamental design principles and elements.
2. Creates production-ready concepts for three-dimensional packaging designs, including open and closed forms.
3. Accurately applies proportion, volume, and perspective knowledge in packaging models to produce realistic designs.
4. Integrates creative and innovative thinking to develop unique packaging concepts.
5. Harmonizes color, typography, and illustrative elements in packaging design to align with brand identity.
6. Balances aesthetics and functionality to optimize the usability and visual appeal of packaging.
7. Considers production processes and printing techniques in packaging projects, developing designs in mockup form.
8. Utilizes 3D modeling techniques and texture applications to realistically represent surface details and material properties in packaging design.
9. Effectively manages detailed planning, measurement, and testing processes to ensure the production feasibility of packaging.
10. Establishes a cohesive visual language that reflects brand identity and message, enhancing consumer perception.
11. Critically evaluates design processes, continuously improving and developing innovative solutions.
12. Presents completed packaging designs in portfolio format, demonstrating professional communication and presentation skills.
Week 1: What is Packaging?
Week 2: What is Good Packaging?
Week 3: Tea Glass Packaging Design
Week 4: Improved Tea Glass Packaging Design
Week 5: Gestalt in Packaging Design (In-class practice).
Week 6: Determination of Cardboard Packaging Design Areas
Week 7: Design Applications
Week 8: Design Applications
Week 9: Seminar
Week 10: Design Applications
Week 11: Design Applications
Week 12: Final Project
Tentative Assesment Methods
• Weekly in-class discussion and homeworks 10 %
• Midterm Evaluation 30 %
• Final Project Evaluation 60 %
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