GRT304

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

This course focuses on conceptually based 3D packaging design and product graphics applications on packaging in the field of identity and branding systems. Projects use alternative materials and formats.

• The Packaging Designers’ Book of Patterns by Lászlo Roth
• For Sale: Over 200 Innovative Solutions in Packaging Design by John Foster
• Paper Folding Templates for Print Design: Formats, Techniques and Design Considerations for Innovative Paper Folding by Trish Witkowski
• Best Practices for Graphic Designers: Packaging by Grip
• Amazing Package Design by Editors of HOW Magazine (Digital Download)

To encourage research, exploration, and experimentation by combining real-world problems and innovative solutions experienced by professionals in the packaging industry.
To provide a better understanding of design processes and practices when applied to three-dimensional objects.
To strengthen the understanding and use of digital and interactive media.
To give students the ability to communicate concepts and ideas more visually and verbally.

1. Effectively uses two-dimensional vector-based software, cutting/folding die-line techniques, and three-dimensional modeling tools required for packaging production processes.
2. Visualizes creative concepts that are appropriate for branding principles by transforming them into typographic, graphic, and three-dimensional physical packaging forms.
3. Constructs packaging design by considering functional requirements, such as product protection and ergonomics, together with aesthetic values, such as standing out on the shelf.
4. Plans and manages the packaging design process with problem-solving skills, starting from conceptual research and continuing through to the presentation of the final three-dimensional physical mock-up/prototype.

*The following weekly plan and topics may vary depending on the year and semester of the course:

Week 1
What is packaging?

Week 2
What is good packaging, and what are the criteria of good packaging design? Examination through examples.
Paper material construction study: in-class practice using only newspaper; no adhesive or stapler.

Week 3
Tea glass packaging design: in-class practice and durability test 1.
Required materials: one sheet of 5 mm double-wall corrugated cardboard, cutting mat, steel ruler, utility knife, scissors, paper adhesive, stapler, and 4 inexpensive tea glasses.

Week 4
Improved tea glass packaging design: in-class practice and durability test 2.
Materials are the same as in Week 3.

Week 5
Gestalt in packaging design: in-class practice.
Each student prepares good cardboard packaging design proposals in 5 different types and fields.

Week 6 – Midterm Presentation 1
Determination of cardboard packaging design areas, packaging selections for the applied project, and draft studies.

Week 7
Design applications

Week 8
Design applications

Week 9 – Midterm Presentation 2
Seminar on issues to be considered in vector drawings for production, such as crease lines, cutting margins, and sizing.

Week 10
Design applications

Week 11
Design applications

Week 12
Final Project Submission