GRT313

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

The history of design before and after the Industrial Revolution, the impact of 19th-century modern art movements on graphic design, and the examination of art and design movements related to Modernism and Postmodernism.

AGI, 2007, Graphic Design Since 1950, Thames & Hudson, London.
BECER, E., 1997, İletişim ve Grafik Tasarım, Dost Kitabevi, Ankara.
BEKTAŞ, D., 1992, Çağdaş Grafik Tasarımın Gelişimi, Yapı Kredi Yayınları, İstanbul.
UÇAR, T.F., 2004, Görsel İletişim ve Grafik Tasarım, İnkılap Yayınevi, İstanbul.

Analyzing the history of graphic design through examples to provide a comprehensive understanding of the evolution of contemporary graphic design.

1. Explains the fundamental movements, theories, and period-specific design principles that have shaped the history of graphic design.
2. Interprets significant graphic design works throughout history within the context of the aesthetic values and artistic understanding of the period in which they were produced.
3. Relates the development of visual messages and typographic symbols from past to present to the history of universal culture.
4. Critically examines and analyzes graphic design products and posters from different historical periods.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEK 1
Distribution and discussion of the course plan, introduction

WEEK 2
Art movements that prepared the ground for Modernism and introduction to graphic design movements: Arts and Crafts, Art Nouveau, French Art Nouveau, English Art Nouveau, the Glasgow School, American Art Nouveau

WEEK 3
Austrian Secession, German Jugendstil, introduction to Modernism

WEEK 4
Quiz: uzak.etu.edu.tr

WEEK 5
Cubism, Futurism, Dadaism, Surrealism, Constructivism
Two sections together at 13:30

WEEK 6
Bauhaus, De Stijl, Art Deco

WEEK 7
New Typography, International Typographic Style

WEEK 8
New York School, corporate identity, and visual design

WEEK 9
Graphic design in the 1950s and 1960s, graphic design in Turkey

WEEK 9
PROJECT 7: STUDY — LINEAR, POINT-BASED, AND STAIN-BASED TEXTURE
Continuation

Project Submission: The work will not be collected physically; it will be submitted digitally. After the completed 35 × 50 cm project paper is scanned, it must be sent to [mertaslan@etu.edu.tr](mailto:mertaslan@etu.edu.tr) by 18:00 on Thursday of the same week at the latest.

WEEK 10
Postmodernism and graphic design

WEEK 11
Graphic design in Turkey, graphic design after 2000

WEEK 12
FINAL ASSIGNMENT SUBMISSION