GRT321

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GİT 222 Tasarım Stüdyosu II

Visual Communication Design

As part of awareness projects addressing social issues, students will create visual content for various platforms such as outdoor advertising, social media, competitions, and biennials. In this context, poster design projects will focus on topics requiring social sensitivity, including climate issues, gender equality, human rights, animal rights, individual armament, child development, and mental, psychological, and biological disorders. Students are expected to combine their theoretical knowledge and technical skills to develop creative and original solutions.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

The course aims to help students identify, analyze, and develop solutions for social issues through research and practical applications tailored to specific target audiences. Additionally, students will create impactful visual content and slogans, ensuring their poster designs maintain linguistic consistency, creativity, and relevance to the target audience.

1. Effectively applies current computer software and design techniques required to produce multi-component studio projects.
2. Transforms abstract data into innovative and original conceptual foundations in order to solve given medium-scale communication design problems.
3. Transforms the conceptual foundations developed into effective two- or three-dimensional visual expressions through tools such as illustration, typography, and photography.
4. Plans and manages the research, sketching, development, and final presentation stages of the studio project through a methodological approach.
5. Defends the rationale behind design decisions in a jury setting and critically examines the works produced in the studio.

*The following weekly plan and topics may vary depending on the year and semester of the course:

Curriculum and weekly process distribution:

Project 1: A poster design about music, music genres, and artists/groups. File submission in 70 × 100 cm format.

Project 2: A poster design about the characteristic features of the city of Ankara. File submission in 70 × 100 cm format.

Project 3: Two poster designs about anything that causes young people to experience fear, such as youth fears, FOMO, anxiety, depression, future anxiety, social media, and similar topics. File submission in 70 × 100 cm format.

Week 1
Course and project introduction

Week 2
Project 1 working process

Week 3
Project 1 working process

Week 4
Project 2 working process

Week 5
Project 2 working process

Week 6
Midterm project submission

Week 7
Project 3 working process

Week 8
Project 3 working process

Week 9
Project 3 working process

Week 10
Project 3 working process

Week 11
Project 3 working process

Week 12
Final Project Submission