School of Architecture and Design \ Visual Communication Design
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
Visual Communication Design
As part of awareness projects addressing social issues, students will create visual content for various platforms such as outdoor advertising, social media, competitions, and biennials. In this context, poster design projects will focus on topics requiring social sensitivity, including climate issues, gender equality, human rights, animal rights, individual armament, child development, and mental, psychological, and biological disorders. Students are expected to combine their theoretical knowledge and technical skills to develop creative and original solutions.
Textbook and / or References
The course aims to help students identify, analyze, and develop solutions for social issues through research and practical applications tailored to specific target audiences. Additionally, students will create impactful visual content and slogans, ensuring their poster designs maintain linguistic consistency, creativity, and relevance to the target audience.
1. Applies advanced-level design principles and elements in comprehensive design campaigns, creating a consistent and effective visual language in projects.
2. Integrates creative and innovative thinking into large-scale design projects, developing unique strategies.
3. Combines the technical aspects of multimedia and print environments to produce rich visual elements that expand project scope.
4. Effectively applies problem-solving, planning, project management, and presentation skills in response to increasing project complexity.
5. Harmonizes essential design elements such as graphics, typography, and illustration in more complex and multi-product campaigns.
6. Incorporates universal symbolic meanings into extensive campaign messages, ensuring strong and effective storytelling.
7. Critically evaluates design projects, continuously improving and developing innovative solutions.
8. Balances aesthetics and functionality to create cohesive and consistent compositions in projects.
9. Synthesizes knowledge from different design disciplines to develop comprehensive campaign strategies.
10. Utilizes communication strategies and presentation techniques in advanced-level projects to effectively convey design ideas.
11. Enhances visual storytelling by producing original design solutions for extensive product groups, balancing aesthetics and function.
12. Conducts holistic evaluations throughout the design process, ensuring strong and clear messaging in complex projects.
Week 1: Introduction to the course and project overview.
Week 2: Project 1 – Work process.
Week 3: Project 1 – Work process.
Week 4: Project 2 – Work process.
Week 5: Project 2 – Work process.
Week 6: Midterm Evaluation.
Week 7: Project 3 – Work process.
Week 8: Project 3 – Work process.
Week 9: Project 3 – Work process.
Week 10: Project 3 – Work process.
Week 11: Project 3 – Work process.
Week 12: Project 3 – Work process.
Tentative Assesment Methods
• Midterm project submission 50 %
• Final Project Evaluation 50 %
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