GRT322

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GRT 321 Tasarım Stüdyosu III

Visual Communication Design

The course focuses on developing a comprehensive promotional campaign for an institution or organization, incorporating applications across various media platforms. Students will define the target audience, conduct audience analysis, prepare concept boards, analyze pre-campaign research, and develop ideas, initial drafts, and final presentation layouts. Throughout the process, students are expected to integrate their theoretical knowledge, design skills, and technical abilities to produce creative and original solutions.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

The course covers project development in both manual and digital environments. It examines the evaluation criteria and application areas of visual communication symbols, emphasizing their perception and aesthetic impact. Students will explore how visual expression methods are planned, designed, and applied within a framework of perception and aesthetic principles. Additionally, contemporary communication techniques and methods will be introduced, and visual communication design applications will be carried out.

1. Uses different design software in an integrated manner for multi-component projects that extend across printed, digital, and motion-based media.
2. Develops innovative, original, and target audience-oriented creative concepts for a comprehensive event or corporate identity problem.
3. Produces the main design concept developed by consistently adapting it to different visual formats such as logos, booklets, web interfaces, and videos.
4. Manages a studio project with multiple deliverables through time planning and presents all outputs within a professional visual system.
5. Critically evaluates the identity and event materials designed in terms of brand consistency and visual integrity.

*The following weekly plan and topics may vary depending on the year and semester of the course:

GORDION ANCIENT CITY PROMOTIONAL CAMPAIGN PROJECT:

Required Designs:

Corporate Identity: logo/emblem, symbol
Poster Design and/or Motion Poster Designs
Promotional Products: bag, T-shirt, keychain, badge, pencil case, water bottle, etc.

Optional Designs:

Character Design
Promotional Brochure
Storyboard
Motion Graphics, GIF Design
Book Design Introducing Gordion Ancient City: children’s book, comic book, pop-up book, etc.

At least 5 of these items must be designed: 3 required and 2 optional.

WEEK 1:

Information about the project

WEEK 2:

Research Presentations

WEEK 3:

“UNESCO World Cultural Heritage” presentation
First Required Design Work of the project

WEEK 4:

First Required Design Work of the project
Anatolian Civilizations Museum Trip

WEEK 5:

Second Required Design Work of the project

WEEK 6 – MIDTERM PRESENTATION 1:

Second Required Design Work of the project

WEEK 7:

Third Required Design Work of the project

WEEK 8:

Third Required Design Work of the project

WEEK 9 – MIDTERM PRESENTATION 2:

Midterm submission
Third Required Design Work of the project

WEEK 10:

Fourth and fifth optional design works of the project

WEEK 11:

Fourth and fifth optional design works of the project

WEEK 12:

Fourth and fifth optional design works of the project
Final Project Presentation