GRT322

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GRT 321

Visual Communication Design

The course focuses on developing a comprehensive promotional campaign for an institution or organization, incorporating applications across various media platforms. Students will define the target audience, conduct audience analysis, prepare concept boards, analyze pre-campaign research, and develop ideas, initial drafts, and final presentation layouts. Throughout the process, students are expected to integrate their theoretical knowledge, design skills, and technical abilities to produce creative and original solutions.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

The course covers project development in both manual and digital environments. It examines the evaluation criteria and application areas of visual communication symbols, emphasizing their perception and aesthetic impact. Students will explore how visual expression methods are planned, designed, and applied within a framework of perception and aesthetic principles. Additionally, contemporary communication techniques and methods will be introduced, and visual communication design applications will be carried out.

1. Applies advanced-level design principles and elements in comprehensive design campaigns, creating a consistent and holistic visual language in projects.
2. Integrates creative, innovative, and critical thinking to develop original strategies in large-scale projects.
3. Combines the technical and aesthetic aspects of multimedia environments, enriching projects with diverse visual elements.
4. Effectively applies planning, problem-solving, project management, and presentation skills in response to increasing project complexity.
5. Synthesizes graphic design, typography, illustration, and other visual elements to deliver cohesive and impactful messages in projects.
6. Incorporates universal symbolic meanings into projects, developing strong storytelling strategies.
7. Balances aesthetics and functionality to create complex compositions and detailed design solutions.
8. Synthesizes knowledge from different design disciplines to create comprehensive campaign strategies, expanding the contextual depth of projects.
9. Adopts a critical perspective in project processes, ensuring continuous improvement and the introduction of innovative solutions.
10. Supports projects with detailed planning and implementation strategies, presenting them professionally.
11. Prepares design projects in portfolio format and enhances presentation skills to showcase product collections comprehensively.
12. Balances aesthetic values with functional requirements, producing clear and detailed visual storytelling solutions in projects.

Week 1: Introduction to the project.
Week 2: Research presentations.
Week 3: "UNESCO World Cultural Heritage" presentation – First mandatory design project.
Week 4: First mandatory design project (Anatolian Civilizations Museum visit).
Week 5: Second mandatory design project.
Week 6: Second mandatory design project.
Week 7: Third mandatory design project.
Week 8: Third mandatory design project.
Week 9: Midterm Evaluation – Third mandatory design project.
Week 10: Fourth and fifth optional design projects.
Week 11: Fourth and fifth optional design projects.
Week 12: Fourth and fifth optional design projects.

• Midterm Submission 50 %
• Final Jury Evaluation 50 %