GRT407

School of Architecture and Design \ Visual Communication Design

3

6

Compulsory

Turkish

yok

Visual Communication Design

The course begins with an introduction to the program interface, followed by shape animations to explain the basics of animation. Once students grasp the concept of 2D motion, the course progresses to 3D animation techniques. Throughout the course, effects from the effects library are frequently used, allowing students to become familiar with simulation systems. The curriculum also covers camera movements, motion tracking, rotoscoping, and title sequence design, concluding with advanced complex applications.

1. Jon Krasner – Motion Graphic Design: Applied History and Aesthetics
2. Richard Williams – The Animator's Survival Kit
3. Trish Meyer & Chris Meyer – Creating Motion Graphics with After Effects
4. Angie Taylor – Design Essentials for the Motion Media Artist
5. Ian Crook & Peter Beare – Motion Graphics: Principles and Practices from the Ground Up
6. Steven Browne – Video Editing: A Postproduction Guide
7. Michael Betancourt – The History of Motion Graphics
8. Austin Shaw – Design for Motion: Fundamentals and Techniques of Motion Design
9. Tony White – How to Make Animated Films
10. Frank Thomas & Ollie Johnston – The Illusion of Life: Disney Animation

This course aims to equip students with foundational and advanced skills in motion graphics, starting with 2D animation principles and progressing to 3D animation techniques. Students will gain proficiency in shape animations, effects, simulation systems, motion tracking, and rotoscoping, while also learning to integrate camera movements and title sequences. By the end of the course, students will be able to create dynamic and visually engaging motion graphics for various media platforms.

1. Understands the technical characteristics and working principles of multimedia formats used in motion graphics and video production, such as frame rate, resolution, codec, and similar parameters.
2. Effectively uses industry-standard motion graphics and editing software to animate graphics, typography, and visual components.
3. Transforms two- or three-dimensional visual components into moving visual messages by applying keyframe and animation principles.
4. Creates visual flow by constructing motion, rhythm, and timing elements within an aesthetic unity.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEKS 1 and 2: AFTER EFFECTS INTERFACE AND DRAWING

Customizing the interface
Basic shape drawings and relationships between shapes

WEEK 3

LESSON 3: SIMPLE ANIMATIONS

Moving, linking, and modifying primitive shapes

WEEK 4

LESSON 4: VIDEO AND EDITING

Creating a music video using videos provided by the instructor

WEEK 6

LESSON 6: INTRODUCTION TO THE EFFECTS AND SIMULATION LIBRARY – 2

Creating a three-dimensional title sequence using the effects library

WEEK 7

LESSON 7: Image Animation
MIDTERM SUBMISSION 1

Animating a music album cover using Puppet and other elements

WEEK 8

LESSON 8: Sound and Music

Modifying sound and music and relating them to visuals

WEEK 9

LESSON 9: MOTION TRACKING

Stabilizing and tracking a specific image in a video, and working with green screen techniques

WEEK 10

LESSON 10: ROTOSCOPING AND ADVANCED MASKING
MIDTERM SUBMISSION 2

Modifying a video element through rotoscoping and masking

WEEK 11

LESSON 11: TITLE SEQUENCE PROJECT

Designing a title sequence using all previously learned elements

WEEK 12

LESSON 12: FINAL PROJECT SUBMISSION

Students will select a topic of their choice and demonstrate and explain it in front of the class for 15–20 minutes.