School of Architecture and Design \ Visual Communication Design
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
Visual Communication Design
In this course, each student is expected to develop a comprehensive visual communication design project individually. Students will work on a chosen topic or problem, preparing a project proposal and presenting it in written, verbal, and visual formats. The course requires students to plan project processes, foresee theoretical and technical requirements, and successfully complete their projects within the given timeframe.
Textbook and / or References
https://whc.unesco.org/en/statesparties/tr
https://whc.unesco.org/en/list/
https://www.britishmuseum.org/about-us/british-museum-story/contested-objects-
collection/parthenon-sculptures
https://gabam.ku.edu.tr
https://kumid.net
https://www.saratprojesi.com/tr
http://tayproject.org/trhome.html
https://mont-saint-michel-3d.website
https://y-n10.com
https://traj.openlibhums.org/article/id/4005/
https://journals.openedition.org/ceroart/8053
https://www.felixwolter.de
https://link.springer.com/article/10.1007/s10816-021-09518-6
https://blogs.illinois.edu/view/7945/626322436
https://www.kitapyurdu.com/kitap/anadolunun-gozyaslari-amp-yurtdisina-
goturulmus-tarihi-eserlerimiz/370100.html
This course aims to provide students with the necessary knowledge and experience to transform a visual communication design project from concept to final product. Through research, development, ideation, concept creation, presentation, media suitability, and production feasibility, students will learn to navigate potential challenges and develop effective problem-solving strategies in the design process.
1. Develops large-scale campaigns and multi-product series in comprehensive and advanced design projects by effectively applying fundamental design principles and elements.
2. Integrates creative and innovative thinking into projects, synthesizing elements from different disciplines to develop unique design strategies.
3. Applies advanced-level planning, problem-solving, project management, and presentation skills in line with the expanding project scope.
4. Establishes a consistent and holistic visual language across all project phases using multimedia environments and digital/print design tools.
5. Harmonizes graphic design, typography, illustration, and other design elements to develop complex and detailed campaign strategies.
6. Incorporates universal symbolic meanings into projects, creating profound and impactful storytelling strategies.
7. Balances aesthetics and functionality to achieve advanced compositions and detailed arrangements.
8. Synthesizes knowledge from various design disciplines to create comprehensive and innovative projects.
9. Adopts critical thinking throughout the project process, ensuring continuous improvement and the development of innovative solutions.
10. Focuses on details in projects that involve multiple products and applications, preparing professional presentations and portfolio documentation.
11. Presents projects effectively in both digital and print media, developing a comprehensive visual storytelling and communication strategy.
12. Produces unique and impactful design outcomes in advanced-level projects by utilizing innovative visual storytelling techniques and comprehensive strategies.
Week 1: Research Phase, What is cultural heritage? Why is it important? Global cultural heritage sites and causes of their deterioration. Turkey’s UNESCO World Heritage Sites. UNESCO’s exhibitions and events related to cultural heritage. Other local and international NGOs working in cultural heritage preservation.
Week 2: Visual identity analysis of existing organizations (logos, posters, websites, promotional materials, commercials, etc.). How should the visual identity of heritage preservation organizations be designed? Students will present their perspectives on cultural heritage as part of their research findings.
Assignment 1: Presentation
Week 3: Presentation Submission
Week 4: Logo Design Submission
Week 5: Poster Design – Concept Development
Week 6: Poster Design Development
Week 7: Poster Design (Midterm Submission & Presentation)
Week 8: Multimedia Design for Cultural Heritage
Week 9: Multimedia Design Development
Week 10: Multimedia Design Development
Week 11: Multimedia Design Submission
Week 12: Final Jury Presentation
Tentative Assesment Methods
• MidTerm Submission 50 %
• Final Jury Evaluation 50 %
|
Program Outcome
*
|
| 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
|
Course Outcome
|
|---|
| 1 |
|
|
|
|
|
|
|
|
|
|
|
|
| 2 |
|
|
|
|
|
|
|
|
|
|
|
|
| 3 |
|
|
|
|
|
|
|
|
|
|
|
|
| 4 |
|
|
|
|
|
|
|
|
|
|
|
|
| 5 |
|
|
|
|
|
|
|
|
|
|
|
|
| 6 |
|
|
|
|
|
|
|
|
|
|
|
|
| 7 |
|
|
|
|
|
|
|
|
|
|
|
|
| 8 |
|
|
|
|
|
|
|
|
|
|
|
|
| 9 |
|
|
|
|
|
|
|
|
|
|
|
|
| 10 |
|
|
|
|
|
|
|
|
|
|
|
|
| 11 |
|
|
|
|
|
|
|
|
|
|
|
|
| 12 |
|
|
|
|
|
|
|
|
|
|
|
|