GRT421

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GRT 322 Tasarım Stüdyosu IV

Visual Communication Design

In this course, each student is expected to develop a comprehensive visual communication design project individually. Students will work on a chosen topic or problem, preparing a project proposal and presenting it in written, verbal, and visual formats. The course requires students to plan project processes, foresee theoretical and technical requirements, and successfully complete their projects within the given timeframe.

"1. Victor Papanek – Design for the Real World: Human Ecology and Social Change
2. Don Norman – The Design of Everyday Things
3. Nigel Cross – Design Thinking: Understanding How Designers Think and Work
4. Kenya Hara – Designing Design
5. Ezio Manzini – Design, When Everybody Designs: An Introduction to Design for Social Innovation
6. William Lidwell, Kritina Holden & Jill Butler – Universal Principles of Design
7. Tim Brown – Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
8. IDEO – The Field Guide to Human-Centered Design
9. Helen Armstrong – Graphic Design Theory: Readings from the Field
10. Bruno Munari – Design as Art"

This course aims to provide students with the necessary knowledge and experience to transform a visual communication design project from concept to final product. Through research, development, ideation, concept creation, presentation, media suitability, and production feasibility, students will learn to navigate potential challenges and develop effective problem-solving strategies in the design process.

1. Transforms abstract concepts related to complex communication design problems into innovative and original design solutions.
2. Transforms the creative ideas developed into effective visual communication products by using advanced techniques and different media environments.
3. Professionally manages a comprehensive studio project through the stages of research, problem-solving, and time planning.
4. Critically examines their own designs and other studio projects in terms of aesthetic and functional decisions.
5. Compiles the projects produced during the studio process in a way that forms the basis of a professional portfolio and presents them to a jury.

*The following weekly plan and topics may vary depending on the year and semester of the course:

Reference sources and sample campaigns are shared. Students access content that may inspire their awareness campaigns and develop strategies for their own projects.

Within the scope of the campaign, students select 5 of the following 9 design elements:

Poster Design
Social Media Visuals (Static)
Outdoor Advertising Design
Social Media Story (Motion Graphics)
Brochure
Video/Animation/Motion Graphics Design
Website Design
Infographic (Static or Motion Graphics)
Mascot (Character Design)

WEEK 1: PRESENTATION

Presentation of the research conducted on digital surveillance and data security. A short presentation including the selected awareness campaign theme is prepared and presented in class.

WEEK 2: CONCEPT SKETCHES

Sketch studies suitable for the project concept are completed, and the idea development process is submitted as a document.

WEEK 3

COMPLETION OF CONCEPT SKETCHES

WEEK 4

ASSIGNMENT 4: BEGINNING OF DESIGN WORKS

Students begin working according to their selected project type, such as poster design, social media visuals, infographics, animation, and similar formats. The transition process from sketches to final designs begins.

WEEK 5

MIDTERM PRESENTATION 1

Initial digital drafts are presented and feedback is received.

WEEK 6

DESIGN REVISIONS AND APPLICATIONS

Details are developed for static designs such as posters and infographics. For social media stories, animations, or video designs, the animation of scenes begins.

WEEK 7

DEVELOPMENT OF DESIGN DETAILS

WEEK 8

MIDTERM PRESENTATION 2

A second presentation is conducted for the designs. Evaluations are made based on details such as graphic language, typography, and color palette.

WEEK 9

REVISION PROCESS

WEEK 10

REVISION PROCESS

WEEK 11

FINAL PROJECT SUBMISSION PREPARATIONS

The final project is completed and checked. Deficiencies are corrected, and the designs are brought to their final version. Proof prints are evaluated.