GRT422

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GRT 421 Tasarım Stüdyosu V

Visual Communication Design

This course requires each student to independently develop a comprehensive visual communication design project. Students are expected to identify a topic or problem, prepare a project proposal, and present it in written, verbal, and visual formats. They must effectively plan project stages, anticipate theoretical and technical requirements, and successfully complete the project within the given timeframe.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

The course aims to equip students with the necessary knowledge and experience to transform a visual communication design concept into a final product. Through research, development, ideation, concept creation, presentation, media suitability, and production feasibility, students will learn to navigate potential challenges and develop creative problem-solving strategies in the design process.

1. Develops original and creative concepts by producing innovative solutions to comprehensive design problems.
2. Transforms the concepts developed into professional visual products in multimedia formats by using advanced techniques.
3. Independently manages the research, time planning, and production stages of a large-scale design project.
4. Critically evaluates and defends their own design decisions and studio productions before a jury.
5. Organizes and presents the final project produced throughout the semester in a professional exhibition and portfolio format.

*The following weekly plan and topics may vary depending on the year and semester of the course:

WEEKS 1 & 2: RESEARCH

A comprehensive research study is conducted on digital surveillance, data security, and privacy. Students examine data collection and processing processes in the digital world and work on awareness campaign topics.

Reference sources and sample campaigns are shared. Students access content that may inspire their awareness campaigns and develop strategies for their own projects.

Within the scope of the campaign, students select 5 of the following 9 design elements:

Poster Design
Social Media Visuals (Static)
Outdoor Advertising Design
Social Media Story (Motion Graphics)
Brochure
Video/Animation/Motion Graphics Design
Website Design
Infographic (Static or Motion Graphics)
Mascot (Character Design)

ASSIGNMENT 1: PRESENTATION

Presentation of the research conducted on digital surveillance and data security. A short presentation including the selected awareness campaign theme is prepared and presented in class.

ASSIGNMENT 2: CONCEPT SKETCHES

Sketch studies suitable for the project concept are completed, and the idea development process is submitted as a document.

WEEK 3

ASSIGNMENT 3: COMPLETION OF CONCEPT SKETCHES

WEEK 4

ASSIGNMENT 4: BEGINNING OF DESIGN WORKS

Students begin working according to their selected project type, such as poster design, social media visuals, infographics, animation, and similar formats. The transition process from sketches to final designs begins.

WEEK 5

PRESENTATION OF INITIAL DRAFTS AND FEEDBACK

Initial digital drafts are presented and feedback is received.

Midterm Presentation 1

WEEK 6

DESIGN REVISIONS AND APPLICATIONS

Details are developed for static designs such as posters and infographics. For social media stories, animations, or video designs, the animation of scenes begins.

WEEK 7

DEVELOPMENT OF DESIGN DETAILS

WEEK 8

SECOND PRESENTATION AND EVALUATION

A second presentation is conducted for the designs. Evaluations are made based on details such as graphic language, typography, and color palette.

Midterm Presentation 2

WEEK 9

REVISION PROCESS

WEEK 10

REVISION PROCESS

WEEK 11

PROJECT SUBMISSION PREPARATIONS

All design projects are completed and checked. Deficiencies are corrected, and the designs are brought to their final version. Proof prints are evaluated.