GRT422

School of Architecture and Design \ Visual Communication Design

4

10

Compulsory

Turkish

GRT 421

Visual Communication Design

This course requires each student to independently develop a comprehensive visual communication design project. Students are expected to identify a topic or problem, prepare a project proposal, and present it in written, verbal, and visual formats. They must effectively plan project stages, anticipate theoretical and technical requirements, and successfully complete the project within the given timeframe.

“Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them” – Timothy Samara, 2014, 2nd Edition, Rockport.
“Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers” – Timothy Samara, 2011, Rockport.
“Grafik Tasarımın Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür.
“Grafik Tasarım Ne İçindir?” – Alice Twemlov, 2008, Yem Yayın.
“Tipografinin Temelleri” – Paul Harris, Gavin Ambrose, 2012, Literatür
“Görsel İletişim ve Grafik Tasarım” – Tevfik Fikret Uçar
“Görsel Grafik Tasarım Sözlüğü” – Gavin Ambrose & Paul Harris
“Grafik Tasarım Kuramı” – Helen Armstrong
“Görme Biçimleri” – John Berger
“Graphic Design: The New Basics” – Ellen Lupton, Jennifer Cole Phillips
“Sanatın Öyküsü” – Ernst Gombrich
“Güzelliğin Tarihi” – Umberto Eco

The course aims to equip students with the necessary knowledge and experience to transform a visual communication design concept into a final product. Through research, development, ideation, concept creation, presentation, media suitability, and production feasibility, students will learn to navigate potential challenges and develop creative problem-solving strategies in the design process.

1. Produces multidisciplinary and original design solutions in comprehensive project campaigns by proficiently applying design principles and elements.
2. Integrates creative and innovative thinking into all design processes, developing unique strategies in projects.
3. Synthesizes visual communication techniques used in multimedia environments proficiently, establishing an advanced level of expression.
4. Balances aesthetics and functionality professionally, creating detailed compositions and strong visual expressions.
5. Utilizes detailed planning, problem-solving, project management, and presentation skills at the highest level during the project development process.
6. Constructs multilayered interpretations of advanced concepts and abstractions, delivering deep and impactful design outcomes.
7. Effectively incorporates the connections between symbols and universal visual culture, integrating meaningful and powerful messages into projects.
8. Critically evaluates design projects, developing strategies for continuous improvement and innovative solutions.
9. Reflects the relationship between design and aesthetic values through detailed analysis and interpretation, presenting unique and compelling narratives.
10. Synthesizes multidisciplinary design approaches to produce holistic and detail-oriented solutions in projects covering extensive product ranges.
11. Implements effective visual communication strategies tailored to the target audience, delivering persuasive and clear messages in projects.
12. Successfully completes final-level design projects by holistically integrating creative, innovative, and critical approaches, along with professional presentation and portfolio documentation.

Week 1: RESEARCH, A comprehensive research is conducted on digital surveillance, data security and privacy. Students examine the data collection and processing processes in the digital world and work on campaign topics that will raise awareness. Reference sources and sample campaigns are shared. Students access content that can inspire them for the awareness campaign and develop strategies for their own projects. Within the scope of the campaign, students choose 5 of the following 9 design elements: Poster/Banner Design, Social Media Visuals (Static), Outdoor Advertising Design, Social Media Story (Motion Graphics), Brochure, Video/Animation/Motion Graphics Design, Website Design, Infographic (Static or Motion Graphics), Mascot (Character Design), Presentation of the research conducted on digital surveillance and data security. A short presentation including the selected awareness campaign theme is prepared and presented in class.
Week 2: CONCEPT SKETCHES, Sketches suitable for the project concept are completed and the idea development process is presented as a document.
Week 3: COMPLETION OF CONCEPT SKETCHES
Week 4: START OF DESIGN WORKS, Students start working according to the project type they have chosen (poster/banner, social media visual, infographic, animation, etc.). The process of transition from sketches to final design begins.
Week 5: PRESENTATION OF FIRST DRAFTS AND FEEDBACK, First digital drafts are presented and feedback is received.
Week 6: DESIGN ARRANGEMENTS AND APPLICATIONS, Detailing is done for static designs such as posters and infographics. Animation of scenes begins in social media story, animation or video designs.
Week 7: DESIGN DETAILING
Week 8: SECOND PRESENTATION AND EVALUATION, A second presentation is made for the designs. Evaluation is made on details such as graphic language, typography and color palette.
Week 9: REVISION PROCESS
Week 10: REVISION PROCESS
Week 11: PROJECT DELIVERY PREPARATIONS, All design projects are completed and checked. Deficiencies are eliminated and designs are brought to final version. Proof outputs are evaluated.
Week 12: -

• Midterm submission evaluation 50 %
• Final Jury evaluation 50 %