UGİ315

School of Humanities \ English Language and Literature

2

2

Compulsory

Turkish

-

Undergraduate

Within the scope of the Entrepreneurship and Leadership course, Business Plan and Business Model as well as R&D, Commercialization of R&D, Lean Enterprise, New Product Development and Design Thinking will be explained. In addition, people who are experts in their fields and have entrepreneurship stories will be invited to the course and success, failure, entrepreneurship and leadership will be emphasized.

KOSGEB Business Plan

Within the scope of the Entrepreneurship section of this course, it is aimed to provide students with the basic knowledge necessary in the field of entrepreneurship, to master the concepts of innovation, innovation, R & D, R & D commercialization processes and lean enterprise issues, to have the skills to prepare a business plan and business model and to be able to project the business idea in this context. Within the scope of the leadership section, it is aimed to bring the students taking this course together with successful experts in their fields under the UGİTALKS brand. In this way, our students, who have theoretical knowledge, will also have the opportunity to listen to the entrepreneurship and success stories of the invited names and network with those people.

1. To recognize the concept of entrepreneurship.
2. To acquire the basic knowledge required in the field of entrepreneurship.
3. To project a business idea using the theoretical knowledge in the field of entrepreneurship.

Week 1: Entrepreneurship and Entrepreneurship Basics
Week 2: Commercialization of R&D
Week 3: Lean Startup, Customer Validation
Week 4: Business Model, Business Plan Preparation
Week 5: New Product Development and Design Thinking
Week 6: Speaker and Project Evaluations
Week 7: Speaker
Week 8: Speaker
Week 9: Speaker and Project Evaluations
Week 10: Week Speaker
Week 11: Speaker
Week 12: Project Presentations

• Class Attendance 20 %
• Final 20 %
• Homework 10 %
• Projects 50 %