School of Economics and Administrative Sciences \ International Entrepreneurship
Course Credit
ECTS Credit
Course Type
Instructional Language
Programs that can take the course
Department of International Entrepreneurship (Compulsory), All Other Departments (Elective)
This course aims to provide students with fundamental knowledge and skills in entrepreneurship and innovation, enabling them to develop innovative business ideas and create feasible business plans.
The course will cover topics such as evaluating entrepreneurial opportunities, developing business models, market and competitive analysis, financial structure and access to resources, innovation management, intellectual property rights, and growth strategies.
Additionally, key components of the entrepreneurial process, including legal framework, ethical principles, and networking, will be examined to help students develop strategic and professional management skills.
Textbook and / or References
KOSGEB, Girişimcilik El Kitabı, Ankara
The aim of this course is to equip students with the fundamental knowledge required in entrepreneurship and innovation, enabling them to develop the necessary skills and methods to bring innovative business ideas to life and create effective business plans.
1. Can understand the fundamental concepts of entrepreneurship and innovation.
2. Can evaluate entrepreneurial activities and processes in line with marketing, finance, legal framework, and ethical principles.
3. Can comprehend the business model development process and create innovative business models.
4. Can develop sustainable ventures by utilizing growth strategies, business model development, and innovation management processes.
Week 1: Fundamental Concepts of Entrepreneurship
Week 2: Identifying Entrepreneurial Opportunities and Idea Generation/Development; Feasibility Analysis
Week 3: Business Models, Customers, Value Propositions, and Revenue Streams; Economic, Industry, Competitive, and Customer Analysis
Week 4: Legal Framework; Ethical Foundations of Entrepreneurship
Week 5: Principles and Management of Marketing
Week 6: Networking; Defining and Managing the Financial Structure of a Startup
Week 7: Access to Financial Resources for New Ventures; Innovation Management
Week 8: Innovation Management; Intellectual Property Rights
Week 9: Professional Management of Startups and Strategic Management in SMEs; Growth Process Management and Growth Strategies
Week 10: Growth Process Management and Growth Strategies; Business Plan Development
Week 11: Innovation
Week 12: Innovation
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