İŞL212

School of Economics and Administrative Sciences \ Business Administration

3

6

Compulsory

Turkish

-

Industrial Engineering

A foundational course that introduces the basic concepts of business administration, the relationship between businesses and their environment, business structures, functional areas, and management functions. The course aims to develop a business mindset by focusing on the core functions of businesses and the management process.

1. (2016). Exploring Business. University of Minnesota Libraries Publishing (ISBN 13: 9781946135094) (https://open.umn.edu/opentextbooks/textbooks/15).
2. Tuncer, D.; Ayhan, D. Y.; Varoğlu, D. ve Ilgaz Sümer, S. (2023). Genel İşletmecilik Bilgileri, 12. baskı. Siyasal Bilgiler Kitabevi, Ankara. (ISBN: 978-975-6325-66-7).

To explain the basic concepts of business management and introduce the environments of businesses,
To define the principles of business ethics and corporate social responsibility in the context of the operation of businesses,
To classify businesses in terms of their establishment forms and legal structures,
To introduce the basic concepts of global business and entrepreneurship,
To define the basic functions of business management (planning, organizing, directing and controlling),
To define and evaluate the basic functions of business such as human resources, marketing, production and financial management.

1. Evaluate the environment in which businesses operate in terms of its components and levels of impact.
2. Explain the contributions of core business functions and their interrelationships.
3. Explain different ways of conducting business in a comparative manner.
4. Explain the roles undertaken by managers and their managerial skills.
5. Compare and explain the interactions between global business and local enterprises within the framework of political, economic, and social factors.
6. Explain the impact of digitalization on business activities.

Week 1: Fundamental Concepts of Business and Its Environment
Week 2: Business Ethics and Corporate Social Responsibility
Week 3: Global Market Dynamics
Week 4: Business Types and Entrepreneurship
Week 5: Managers and Management
Week 6: Managerial Functions: Planning and Organizing
Week 7: Managerial Functions: Leading and Controlling
Week 8: Human Resource Management
Week 9: Marketing Management
Week 10: Operations Management and Product Development
Week 11: Financial Management
Week 12: Business in the Digital Environment

• Midterm 1 35 %
• Midterm 2 25 %
• Final 40 %