EÜT333

School of Architecture and Design \ Industrial Design

3

6

Elective

Turkish

-

Industrial Design Undergraduate Program

This course examines the intersection of consumer behavior theory and design practice. Students will examine how understanding consumer motivations, attitudes, and decision-making processes informs product, service, and experience design. Students will learn to apply consumer behavior principles to design challenges through case studies, research projects, and hands-on activities, examining the psychological, sociological, and economic determinants that drive consumer habits.

Solomon, M. R. (2019). Consumer behavior: Buying, having, and being. Pearson.
Norman, D. A. (2013). The design of everyday things. Basic Books.
Cagan, J., & Vogel, C. M. (2002). Creating breakthrough products: Innovation from product planning to program approval. FT Press.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business Press.
Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin Books.
Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. Basic Books.
Kim, Y. S. (2018). Design for behaviour change: Theories and practices of designing for change. Routledge.
Lupton, E., & Miller, A. (2016). Design thinking: Basic guide for designers. Bloomsbury Publishing.
Lockwood, T. (Ed.). (2010). Design thinking: Integrating innovation, customer experience, and brand value. Allworth Press.
Alter, A. (2017). Irresistible: The rise of addictive technology and the business of keeping us hooked. Penguin.

Understanding the basic concepts and theories of consumer behavior.
Analyzing consumer motivations, attitudes and decision-making processes.
Design research, ideation and prototyping of consumer behavior concepts.
Evaluating the impact of design decisions on consumer perception and behavior.
To develop critical thinking and problem-solving skills in the context of design practice.

1. Can effectively carry out the entire project process by gaining the skills to plan, execute and manage design processes.
2. Can identify the user's needs and expectations, analyze them, and design user-centered interactions and experiences by adopting a human-centered design approach,
3. Can develop solutions by working together with experts from different disciplines in areas related to industrial design.
4. Can produce sustainable solutions that serve social benefit, considering social, cultural, economic, and environmental factors in design.

Week 1: Introduction to Consumer Behavior and Design Overview of consumer behavior theory Importance of consumer insights in design practice
Week 2: Consumer Behavior Model - Individual Influences Want-Need-Curiosity
Week 3: Consumer Behavior Model - Psychological Effects Perception Process and Effects on Consumers Learning and Memory Guest Professor: Dr. Serkan Alkan
Week 4: Consumer Behavior Model - Individual Influences Motivation-Interest-Attitude
Week 5: Consumer Behavior Model - Social and Cultural Influences Self-Personality-Value
Week 6: Consumer Behavior Model - Social and Cultural Influences Family-Environment-Class-Culture Reporting and discussing presentation topics
Week 7: -
Week 8: Stages of the Consumption Process Value-Trend-Lifestyle-Social Media
Week 9: Research Methods in Consumer Behavior Guest Professor: Halil Pak
Week 10: Case Study Guest Professor: Halil Pak
Week 11: Report Preparation
Week 12: Presentation

Attandance 20 %
Assignment 20 %
Final 60 %