EÜT351

School of Architecture and Design \ Industrial Design

3

6

Elective

Turkish

-

Industrial Design Undergraduate Program

The Gender Studies in Design course aims to help students understand the gender-based aspects of design and develop the ability to view design processes in the context of gender. The course will cover both gender in product design and gender in professional design practice.

Balcıoğlu, T., Baydar, G. (Eds.). (2016). Gendered Perspectives in Design: Turkish and Global Context. Yaşar University.
Schroeder, K. (2010). Gender Dimensions of Product Design.
Kaygan, P. (2014). "'Arty' versus 'Real' Work: Gendered Relations between Industrial Designers and Engineers in Interdisciplinary Work Settings." Design Journal (17), 73-90.

The aim of this course is to introduce the concepts of gender and gender identity to industrial design students and develop their understanding of how these concepts impact design and professional practice.

1. Can identify the user's needs and expectations, analyze them, and design user-centered interactions and experiences by adopting a human-centered design approach,
2. Can produce sustainable solutions that serve social benefit, considering social, cultural, economic, and environmental factors in design.
3. Can express ideas effectively in written, verbal and visual forms and improve professional communication skills.

Week 1: Introduction to the course objectives, content, and topics. Reviewing the course syllabus.
Week 2: Introduction to the concept of Gender. What is Gender? What is the difference between Gender and Gender Identity? Theories of Gender. Introduction to the importance and place of Gender in Design. Assignment 1: Relationship between Design Profession and Gender – Essay.
Week 3: The Role and Importance of Gender in Design. Gender in product design. Gender in professional design practice.
Week 4: Gender Bias in Product Design. What is gender bias? Examples of gender bias. Gender biases in design processes.
Week 5: Gender Bias in Product Design. "Gendered design/product," "Gender-neutral design," "Gender-inclusive design," "Gender-sensitive design" concepts and examples. Discussion on reading: Schroeder, K. (2010). Gender Dimensions of Product Design.
Week 6: Gender Bias in Product Design. Gendered and gender-neutral products. In-class activity 1: Each student is expected to bring one product that they believe is feminine, masculine (gendered), and gender-neutral (gender-neutral) from daily life. Students will present and discuss why they selected these products and why they believe the products belong to a specific gender. (Students may also bring related accessories used with the chosen products.)
Week 7: The Effect of Gender on Consumer Purchasing Behavior.
Week 8: Gender in the Advertising Sector. Discussion on reading: Hocaoğlu, D., Akbulut, D., & Günal Ertaş, D. (2016). "The changing roles and women in ads used by the electronic kitchenware manufacturing sector in Turkey, from the beginning to the present." In T. Balcıoğlu & G. Baydar (Eds.), Gendered Perspectives in Design: Turkish and Global Context (pp. 326–339). Assignment 2: Each student is expected to examine a TV or print ad that features a product through the lens of gender identity.
Week 9: Presentation of Assignment 2.
Week 10: Gender Studies in Professional Design Practice. Gender bias in professional practice. Discussion on reading: Kaygan, P. (2014). "'Arty' versus 'Real' Work: Gendered Relations between Industrial Designers and Engineers in Interdisciplinary Work Settings." Design Journal (17), 73-90.
Week 11: Gender Studies in Professional Design Practice. Gender-based working conditions in physical and digital product design applications.
Week 12: Global Future Perspectives in Gender Studies in Design.

• Participation 30 %
• Assignments 10 %
• Gender in Product Design – In-class Activity 10 %
• Final Written Exam 40 %