UGİ353

School of Economics and Administrative Sciences \ International Entrepreneurship

3

6

Elective

English

-

All Departments

Fundamentals of strategic management, strategic analysis, strategy formulation, environmental analysis, strategy implementation and control, other topics in strategic management (leadership, organizational culture, business ethics, crisis management and unplanned change, strategic management in small businesses, strategic management problems in organizations, case studies) ) will be explained.

Thinking in Systems by Donnella Medowss, Design Thinking by Nigel Cross, General Systam Theory by Ludwig von Bertalannfy

This course provides a comprehensive foundation in strategic management, covering strategy formulation, implementation, and control. Students will analyze business environments, develop competitive strategies, and address leadership, ethics, crisis management, and small business challenges. Case studies and practical applications enhance decision-making skills for real-world organizational success in dynamic environments.

1. Students will learn to apply strategic management principles, including environmental analysis, competitive strategy development, and performance evaluation, to drive organizational success.
2. Students will examine the impact of leadership, organizational culture, and business ethics on strategic decision-making and implementation in various business contexts.
3. Students will understand crisis management, unplanned change, and strategic problem-solving techniques to enhance business resilience and adaptability in dynamic environments.
4. Students will develop critical thinking and analytical skills through case studies and practical applications, enabling them to formulate and execute effective business strategies.

Week 1: Introduction to Strategic Management
Week 2: Strategic Problem Framing
Week 3: Strategic Analysis (PESTEL, PEMIISPT)
Week 4: Understanding the Operational Environment
Week 5: Thinking in Systems
Week 6: Defining the problem
Week 7: Course of Action Development
Week 8: Implementation and Control Strategies
Week 9: Leadership and Organizational Culture in Strategy
Week 10: Business Ethics and Corporate Social Responsibility
Week 11: Crisis Management and Unplanned Change
Week 12: Strategic Management Problems in Organizations

• Discussions Active participation 40%
• Class presentations and projects 40%
• Participation 20%