Visual Communication and Design Bachelor's Degree Program

NQF-HETR Matrix

NQF-HETR PROGRAM OUTCOMES MATRIX
Related NQF-HETR Core Field: Art (Academic) - Bachelor's
TOBB ETÜ VISUAL COMMUNICATION AND DESIGN PROGRAM OUTCOMES
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CORE AREA QUALIFICATIONS INFORMATION Theoretical - Factual Has knowledge of the transformation processes of creative ideas into graphic, photographic, typographic, animated, and interactive visual expressions.
Has knowledge of national and international ethical rules, standards, and legal documents in visual communication design.
Has knowledge of design technologies in digital content production and new media environments.
Has knowledge of interpreting the relationship between design and aesthetic values.
Has knowledge of critically examining visual communication design projects.
Has knowledge of visual communication theories and methods.
Has knowledge of the usage techniques and characteristics of media and communication tools.
Has knowledge of graphic design principles and the use of related software.
Has knowledge of the combined use of aesthetics and function in design processes.
Has knowledge of relating symbols to their connections with universal visual culture.
Has knowledge of problem-solving, planning, project management, and presentation methods in design projects.
Has knowledge of converting designs into a portfolio document and presentation methods.
SKILLS Cognitive - Applied Visualizes ideas by using both aesthetics and functionality together in design processes.
Transforms creative ideas into graphic, photographic, typographic, animated, and interactive visual expressions.
Ensures the integrity of theory and practice.
Evaluates visual communication projects with a critical approach.
Applies design technologies from new media environments to projects.
Develops and implements problem-solving, project planning, and presentation skills.
Conducts analysis and interpretation related to aesthetic values in design projects.
Applies ethical rules and standards in visual communication design.
Uses methods and techniques related to media and communication tools.
Incorporates universal symbols and their cultural connections into designs.
Compiles designs into a portfolio and presents them professionally.
Uses software effectively in accordance with graphic design principles.
COMPETENCIES Ability to work independently and to take responsibility Works independently and/or harmoniously and productively within a group.
Participates actively and takes responsibility in project processes.
Presents original works related to the field to society and evaluates the results.
Assumes responsibility by providing leadership in design processes and ensures team coordination.
Learning Competence Questions and explores ways to improve own work.
Thinks analytically and critically.
Adopts and applies the concept of lifelong learning.
Closely follows changing technology and design trends and integrates them into work.
Communication and Social Competence Identifies the target audience and shares work using appropriate communication methods.
Conveys work to society in a clear and effective manner.
Communicates field-related issues accurately and effectively to both expert and non-expert audiences through written, visual, and verbal methods.
Uses a foreign language to communicate with colleagues and follows developments in the field (at European Language Portfolio B1 level).
Shapes designs to appeal to different cultures and maintains effective communication in international projects.
Uses information and communication technologies alongside at least an advanced level of European Computer Driving License (ECDL) software required by the field.
Field Specific Competence Is aware of national and international ethical values in art and design.
Transforms abstract and concrete concepts into original works through creative thinking.
Manages business processes successfully in the field and demonstrates sensitivity.
Produces user-oriented designs by combining the technical knowledge, aesthetic sense, and functionality required by the field.
Possesses aesthetic awareness.